Saturday, 19 March 2016

Spring/Summer 2016 Make-up and Hair Trends

Fashionisers

| Spring/ Summer 2016 Makeup Trends |

TRENDS | NOVEMBER 24, 2015
http://www.fashionisers.com/trends/spring-summer-2016-makeup-trends/


Here are 11 of my favourite Spring/ Summer 2016 Make-up Trends posted by Fashionisers showing the trends of this years and what look has been created by what designers on the runway. From 24 Spring/ Summer 2016 Makeup Trends I have chosen the top looks I really like of s/s 16 and below are my favourite 11 and who they are by.

#1: Candy Apple & Red Lipstick

Classic means red lipstick and guess which color is in for the new season? The color one needs to know for the 2016 looks is the snow white red apple hue, looking positively delectable with different finishes seen across the weeks, satin appearing at Dolce & Gabbana, patent lacquer appearing at Nina Ricci and the color going matte at DKNY. Applied precisely, looking spectacular, we see the hue appear at Jason Wu as well, along with Celine, Acne Studios, Giles, Oscar de la Renta, Topshop Unique, and many, many others. Nearly every designer had the perfect apple red lips.

Candy Apples might be red, but there are a few brighter hues seen on the runways, including that at Acne Studios, combined with a fresh face and amplified brows, inspirations taken from the 1980s. A single stroke of red appears at Veronique Branquinho, the rest of the lips left bare to the world, in tandem with the rest of the models’ visages.

Jason Wu uses double lipsticks for the perfect red color while leaving the rest of the face fully bare and youthful, a style that we expect many will be adopting for work in particular; easy yet attention-grabbing. Celine, Oscar de la Renta, Jason Wu, Nina Ricci and Victoria Beckham among many others brought in the bright reds against clear skin trend to life.




#6: Tea Stained Eyes

Beauty can take on a spooky turn, as we have seen with those ghost-y tea-stained eyes so soundly apparent on the Fashion Week runway shows we watched a few weeks back. The trend was set by Val Garland for NARS Cosmetics at Erdem, worn with glossy locks and a very old-fashioned effect to the visage.




#7: Blue Eye Makeup

Forget neutral colors. Honestly, the spring/ summer 2016 makeup trends give a makeover to the eyes bringing shades of blue in bold, bright and beautiful makeup looks. How to wear it though? It seems to be the question everyone keeps asking. In this case, honestly it can be worn however a lady wants. You can go smokey with sparkling navy inspired by Yves Klein, bring in the lovely cyan like at Monique Lhuillier or Missoni, or go straight on the lid with periwinkle like that seen at Boss.

Chanel really channels the blue dove grey right across the eyes in a mask of shadow, while Jonathan Saunders introduces the bold liners for the season. We see the bright blues appear at Nanette Lepore, 3.1 Phillip Lim, and Diane von Furstenberg, with peeking bits of color appearing also at Marc Jacobs. Roksanda loves the ‘60s, what with the washes of blue shadow complementing the dual textured hair finish with the pretty crimps on the red tresses.




#8: Unevenly Applied Eyeshadows

No matter the color you decide to use on the eyes, it appears that for the spring and summer you really do not need to have it evenly applied, even the brightest of cyan hues. Missoni proves that with ease. Even the darker blues on the eyes have that unevenly applied appeal to them. Other shades include white and yellow primarily. There are smudges of bold white that appear at Zero + Maria Cornejo as well, while Giamba comes in with blue, pink, yellow and more.



#9: Mask of Shadow on the Eyes

Forget following the curves and the lines on your eyes. The spring/ summer 2016 makeup trends seem to allow for some artistic flexibility and the shadows created for the lids the last many years are currently taking over the whole of the brows, eyes and all around, including stretching over the bridge of the nose, thus creating a peculiar mask meant for a lady with fashion courage. Chanel loves the look and brings in the mask in greyish blue, while Jill Stuart keeps to only around the eyes with the pinks.

At Max Mara, this trend took an entirely different route and became this graphic shape transformation on the brows that was just as futuristic as Prada’s golden lips. The shadow covers the eyes in blue at Roksanda as well, which has us wondering as to the legitimacy of the trend. We just know that this is a beauty look that we will be seeing a lot of within the clubs day in and day out.



#10: Bold Liners


Liners are not a common tool to use of late it appears but they have not been fully discarded yet. On the contrary, many designers opt for the bold liner looks in different colors, including a gorgeous blue to match the models’ eyes as per Jonathan Saunders, the teal version making the brown of the eyes pop tremendously well at Sonia Rykiel. Tod’s blue liners go very well with the awesome cyan lashes, something we also see to a lesser effect at Mary Katrantzou. Bold and blue looks astonishingly pretty at Jenny Peckham as well, paired with the red lipstick everyone seems to love so much.

There are lines everywhere for the spring seasons. These include the standard eyeliners that one must master the waterlining and tightlining techniques in order to create perfectly, makeup specials seen at Mugler, BCBG, and Reem Acra, the winged cat eyes appearing at Tory Burch and Guy Laroche, as well as the bleached and redrawn brows as seen at Fendi.

Floating eyeliners seem to be an interesting bit to add to the already appealing new trend, making Celine’s beauty looks quite delectable. At Kate Gallagher, the lines make it up on one side of the brow and crisscross each other to create a line star, adding a tough girl effect to the already “don’t mess with this lady” look the model walks in with. At YDE though, the liner is gold and the ladies are dark, the graphic effect undeniable.


#11: Perfect Cat Eyes

Everyone knows that feline eyes are the sexiest looks around, which is possibly why this trend can never be considered so last year. On the contrary, it feels like it is constantly revamped and redone and has had new life breathed in every season of every year, particularly taking over the runways when it comes down to the spring/ summer 2016 makeup trends on Fashion Weeks around the world. At Diane von Furstenberg, the blue shadows unite with the catty look to create one darling exotic appeal. Soft cat eyes appeared with the winged ends on the classically beautiful Dolce & Gabbana collection runway.



#17: Bronzed Visage & Sun-Kissed Looks

There is just something so very summer-like in the color bronze, despite the innately autumn design of the hue. At Balmain this past Fashion Week for SS 2016, brown cream and bronzer with highlighter created a perfect combination for the perfect visage. We see this at Chloe, at Rag & Bone, at Alberta Ferretti with the gorgeous brows, Tommy Hilfiger with the beach-made sun kissed looks and the gentle bronze at Michael Kors and Isabel Marant.

Ralph Lauren’s girls looked to be with the perfect tan, while Rodarte brought in a certain standard of beauty that is entirely French. House of Holland makes the double effect of the tan look so very good, with the radiance to the skin and the dusty finish of bronzer sealing the effect this has on our own beauty standards.

When we get a good amount of Vitamin D, our skin has a whole different look to it, something that Alexander McQueen certainly tried to capture with the luminous skin and flushed cheeks. We see the look appear at Valentino as well, with Vanessa Seward making the sun kissed look appear quite enticing.


#19: Blush High on Cheekbones

Blush might not be the most common trend seen on the runways during the SS 2016 Fashion Week shows, but it certainly does appear and we are almost always left spellbound. It seems as if the high placement of the blush coloring on the cheekbones is the way to go, effectively bringing elegance to an ensemble you have thrown together.



#20: Radiant Skin

The fresh and radiant skin that has been trending on the runways is one of the best spring/ summer 2016 makeup trends we certainly love to see, as if the ladies have newly stepped out of the shower and used an apricot scrub to cleanse out the pores perfectly before covering up with a touch of powder for instant fabulous and matte. It was the ‘90s grunge that inspired the days worn eye makeup look combined with the radiance of the skin, the luminosity paired with winged cat eyes in a classic beauty as per Dolce & Gabbana.

Radiant skin appears on the ladies with minimal makeup as well, such as those appearing wearing the J.W. Anderson and David Koma collections. Dewy skin appears all over the face, one of the biggest summer 2016 makeup trends that takes over the likes of Marchesa, Bora Aksu, House of Holland, Michael Kors and Anna Sui.



#23: Use of Underliner


Eyeliner is generally used on top or on both lids, but when it is only at the bottom, or much bolder on that side of the eye, it is referred to as an underliner, something the ISSA collection loves to utilize it appears, courtesy of Duffy, Vidal Sassoon’s Global Ambassador. While not exactly a smokey eye and not quite the graphic eye look either, Atsuro Tayama adds strokes of black and gold that meet halfway across in a wilder, more fearless underlined look of beauty that is all glamour and perfection in its own regard. Tadashi Shoji, on the other hand, uses the look to amplify the dewy effect to the skin. The underliner effect is without a doubt one of the sexiest we have seen among all the spring/ summer 2016 makeup trends.



Cosmopolitan
| Spring/Summer 2016 hair and make-up trends |
http://www.cosmopolitan.co.uk/beauty-hair/beauty-trends/g4142/spring-summer-2016-hair-makeup-trends/

CHANEL




CELINE

Braiding was back at Celine in the form of a polished ponytail by Redken's Guido. He used the brand's Braid Aid 03 product to create the clean braid and hold it in place. "Overall, the look feels quite tomboyish, but still super polished and modern," he says. The makeup was modern too with graphic floating eyeliner and a red lip, confirming the trend for Spring-red lipstick.


VICTORIA BECKHAM

The hair at Victoria Beckham by Redken Global Creative Director, Guido was a sophisticated, simple style full of shine. The orangy-red matte lipstick against dewy 'supermodel skin' came courtesy of lead makeup artist Pat McGrath. Hot!


HOUSE OF HOLLAND

St Tropez set the 'sand-swept' trend at House of Holland, with a matte tan replacing makeup. To achieve the look Jules Heptonstall, St Tropez Tanning Expert, prepped the models' skin with two coats of Instant Tan (in Light/Medium) and added a dusty finish with their Powder Bronzer Matte product.


DAVID KOMA

Andrew Gallimore, NARS UK Makeup Artist Ambassador, created this healthy beauty look with plenty of NARSskin Luminous Moisture Cream and Brow Gel. The side-parted holiday hair continues the trend for wet-look locks.



VIVIENNE WESTWOOD RED LABEL


We love this view of the hairstyle at Vivienne Westwood, created by Mark Hampton, Global Ambassador for TONI&GUY Hair Products. He explained: "The key to the look is the sea-swept texture. The waves are natural and uneven, as if the hair has dried naturally in the sun. Sea Salt Texturising Spray gives you the perfect 'holiday' texture without the crunch of hair that's been damaged by the sun. My tip is to dry the product in with a diffuser to stop the hair looking too wet." Noted!


J.W. ANDERSON

Minimal makeup retuned to London Fashion Week at J.W. Anderson, where NARS products were used to achieve perfect skin and "bring back the brow bone". Will this spur-on the return of arches in place of straight, statement brows? It's baby steps.



PAUL SMITH

Stylist Tina Outen created this amazing twisted hairstyle armed with Bumble and bumble products. She split the hair into two equal sections and tonged the front section of the hair away from the face, brushed through to create a soft wave. Next she pulled both sections into ponytails just below the ears, twisted and criss-crossed the hair around in a figure of eight then pinned to secure.


Spring/Summer 2016 Hair Trends Mood Board

http://www.glamourmagazine.co.uk/beauty/hair-trends/2016/1/ss16-hair-looks-catwalk-trends-for-spring-summer/viewgallery/1496997

The above mood board I created for s/s 2016 hair trends are images selected from online glamour magazine and I selected one hair trend image from different catwalks and put them all into a mood board. The board consists of the use of tiaras, headbands, buzz cuts, pastel hair colours, plaits, chocker hair, sleek pony tails, short fringes and low buns. The trends throughout 2016 are seen through multiple designers on the catwalks with some designers creating similar styles to each other. The make-up completely ranges this year as each designer has created unique looks however the colour blue seems to be a huge hit of spring/summer 2016. 

Wednesday, 16 March 2016

The Iconic products that made Chanel


The history of Chanel No.5

Before Chanel No.5 bottles get ready for the EU regulating shake-up, we take a retrospective look at the world's best-selling scent

http://www.popsugar.co.uk/fashion/Everything-You-Ever-Wanted
-Know-About-Chanel-37381359#photo-37381335


Coco reportedly wanted "a woman's perfume with a woman's scent." The iconic bottle's diamond stopper was inspired by Paris's Place Vendome.

http://fashion.telegraph.co.uk/beauty/news-features/TMG10862749/The-history-of-Chanel-No.5.html

Chanel No.5, the first fragrance by the way to ever advertise at the Super Bowl, has also pioneered powerful perfume campaigning. In 1937 Coco changed the face of fragrance advertising by using her own, choosing to be photographed as its wearer for Harper's Bazaar at the Ritz for its inaugural campaign.

Coco Chanel for No.5, its first campaign as featured in Harper's Bazaar in 1937.
The brand that first recognised celebrity endorsement, most notably in the form of Marilyn Monroe, saw Jacques Helleu, artistic director from 1965 and 2007, go on to sign Catherine Deneuve in 1968, with Suzy Parker, Candice Bergen, Lauren Hutton and later Nicole Kidman, Audrey Tautou, Brad Pitt and most recently Gisele Bundchen following in her fragrant foosteps.

Catherine Deneuve for Chanel, 1968.

| Chanel 2.55 Quilted Bag |



Karl Lagerfeld who took over Chanel in 1983 reissued the2.55 in February 2005. His version is the exactly the one designed by Coco Chanel back in 1955.


The Reissue was made in commemoration to the 50th anniversary of the original 2.55 and the name “Reissue 2.55”should apply only to those commemorative handbags.
Instead, it’s commonly used now as a name for all the handbags resembling the original 2.55. As for those with CC interlocking, they’re called Classic Flaps.

Many legends circulate on the subject of the Chanel 2.55, sifting through them and discerning which is which can be both fun and disconcerting: they say that Coco Chanel wanted to ease the high society’s ladies life by freeing their hands with shoulder hanged bags. It’s said that although common for the working class, the luxury circles dames had to carry their bags in their hands and not practically hanging from their shoulders. Carrying a bag can be a difficult task when you’re joggling champagne glasses, theater fliers and tasty canapĂ©s.

Coco Chanel and her legendary Chanel 2.55 bag
Chained straps were added to the Chanel bag in question, with interwoven leather as the legend goes that Coco didn’t have too many resources on her hands at the time. Her childhood convent memories were braided with the design inspiration from ailleurs as the now-iconic quilted upper of the handbag is reminiscent of the jockeys jacket (Coco was a big fan of horse racings).

different chain straps of the Chanel 2.55 bag
The iconic status of the Chanel 2.55 bag is also visible from the price tag. Over the last 5 years, the prices have doubled and they’re subject to bi-annual increases. The label above should give you a hint about the cost of a legend.

price tag of the Chanel 2.55

Faux pearls
In 1924 Chanel launched her first line of costume jewellery. Her collection was described by Harper’s Bazzar as ‘one of the most revolutionary designs of our time’.
The most recognizable pieces are the pearl necklaces, sometimes interspersed with other glass or crystal beads, which remain a timeless classic.

1924 Creation of the first make-up Line and Tweed

Chanel presents its first make-up collection, featuring lip colours and face powders. In the same year, the "Societe des parfums Chanel" is founded and is dedicated to creating unique fragrances and beauty products. In 1924 on her frequent trips to Scotland with the Duke of Westminister, Gabrielle Chanel discovers tweed, a traditionally masculine fabric which inspires her iconic women's suit. 

Her use of the now legendary fabric was not only inspired by menswear, but by a man—and a Duke no less. After borrowing sportswear from her beau, the Duke of Westminster, Chanel realized the comfortable, supple fabric had a sophisticated quality that would lend itself well to her designs. Beginning in 1924, Chanel enlisted a Scottish factory to produce her iconic tweed fabrics for everything from sportswear to suits and coats. She'd choose colors she was inspired by from the Scottish countryside, bringing back leaves and bits of earth to her manufacturers.

The tweed trend spread like wildfire, with a magazine image of actress Ina Claire clad in a brown tweed Chanel dress igniting the spark. The look quickly became popular throughout couture houses in Paris.

Mademoiselle Chanel switched factories in the '30s to northern France and began combining her classic tweeds with wools, silks, cottons, and even cellophane to give them a more high fashion (and lighter weight) style.

Today, tweed remains a strong part of the Chanel story and is made in the House of Lesage out of Paris. Since Karl Lagerfeld has been at the helm of the fashion house, he's continued to reimagine the traditional fabric, and we believe Mademoiselle Chanel wouldn't have wanted it any other way.

http://www.elle.com/fashion/news/a15402/the-story-of-chanels-tweed/

"The tweed is made by weaving the warp and weft, using a variety of different kinds of threads which creates a unique and somewhat irregular appearance. The warp – vertically strung – is the background of the fabric, the base that will support the assembly of materials. There can be up to 12 different threads used for a single warp. The weft – woven horizontally – gives the fabric its unique character and can have an unlimited number of threads. Tight, perforated, textured, thick, with a relief, plaited, random, twill… the potential number of effects is endless," the house says.


| CHANEL |

"Simplicity is the keynote of all true elegance."Picture: A model wearing a Chanel evening dress in 1935

"It is always better to be slightly underdressed."
Picture: A model wearing a Chanel suit in the 1930s

"Dress shabbily and they remember the dress;
 dress impeccably and they remember the woman."
Picture: Models wearing Chanel suits in the 1950s
"In order to be irreplaceable one must always be different."
Picture: Coco in the 1960s
Top 4 aboves photos fro
m http://www.stylist.co.uk/people/coco-chanel-in-her-own-words#




http://inside.chanel.com/en/timeline/1924_makeup
http://fashion.telegraph.co.uk/beauty/news-features/TMG10862749/The-history-of-Chanel-No.5.html
http://stylefrizz.com/200712/short-history-of-the-famous-chanel-255-bag/
http://www.elle.com/fashion/news/a15402/the-story-of-chanels-tweed

Monday, 14 March 2016

Make-up Technical File- Eyebrows- 'Power' Brow

'Power brow'

In our recent make-up lesson we were told to bring in brow products, brushes and extra products such as concealer to neaten up the brow and anything extra if you want to create something unusual with glitter, colours or sequins etc. In the lesson we tried to work on as many brows as we could so firstly  we got into pairs and then once we created the different brow looks on each other we then swap partners.

Equipment:

  • Anastasia Beverley Hills dip brow in medium brown and ebony
  • Angled eyebrow brush
  • Thin angled brush
  • elf concealer 
  • concealer brush
  • powder
  • Illamasqua highlighter 

| PARTNER ONE |

NATURAL BROW NO PRODUCT


FILLED IN BROWS 

The first look was filling them in how the model likes it, the way she does her eyebrows are the same way I would do them so after I filled them in no alternations were needed as she was pleased with the way I did them. I used Anastasia Beverley Hills Medium brown on the brows and used a thin angled brush. I started in the middle section of the brow at the bottom and filled in the ends, then did the same at the top. Finally I used the last bit of product on my brush to fill in the start on the brow lightly with a small amount of product. Then used a eyebrow comb I brushed through the brows. I finished the look with applying concealer around the brow and blending it in then powdering it.

CATWALK BROWS
S/S 16 MIU MIU 
http://www.fashionising.com/runway/b--miu-miu-beauty-ss-16-2-93956.html#0
For the SS 16 catwalk look Miu Miu created dark thicker brow at the start and gradually brushed out to where the ends of the brows had no product. The brow wasn't mega defined and the start of the brown was more of a round shape rather than a square. I started at the front of the brow creating a dark round end and then I used my brush to fill to the arch of the brow where I gradually faded the product out to nothing at the ends. It was quite hard to keep the consistency of the brows and making sure they fit with Miu Miu's SS 16 brow look which typically starts off very dark and the ends consist of no product and there is not much definition or placement of the brows. I think I created thins one very well, I would say the arch is a little bit too defined for the Miu Miu brow as they dont have much shape in the theirs as I still kept a good shape when I should of been a bit more free with the product.


| PARTNER TWO |

NATURAL BROW NO PRODUCT
This brow was a bit of a challenge as she had very patchy eyebrows and there was a lot of hair missing throughout the brow. Also the length of the brow was different everywhere its just where her eyebrows haven't grown back properly so some hairs are long and some are very short and stubbly and the hair was very coarse. 

FILLED IN BROWS
I started with creating the brows how I would and I then I asked my model what she does different to the ones I drew on her. She said hers are normally thinner than I drew them and also a little longer however the shape was very good. I found it hard to draw on her brows as there was not much natural brow line to follow so I have to create it myself. I started in the middle of the brown filled to the ends on the top and bottom then used the last bit of product to fill in the front of the brow. 


CATWALK BROWS
SS 16 Christopher Kane 
http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/christopher-kane/backstage-photos/gallery/1479795
For the catwalk brow it was thick brows with thin hairs draw upwards the whole way across the brow. I started at the bottom of the brow and filled it it, I then used a thin brush and started at the top creating brush strokes upwards all the way along the brow. I then used a comb to brush the eyebrows upwards and blend in the  product.

Linking to my previous post brows can come in all shapes and forms especially in the fashion industry where they get very creative. Overall I think I recreated the two S/S 16 eyebrows very well however if we had more time I would of loved to create something with either some colour in the brow or either with glitter, sequins, gold leaf and really explore what look can be created with the brows. I really enjoyed working with two different partners as I got to work with two totally different brows and their shapes which was a challenge for me.


Spring/ Summer 2016 Makeup Trends

TRENDS 
http://www.fashionisers.com/trends/spring-summer-2016-makeup-trends/

#18: Strongly Contoured & Thicker Brows

If you prefer to leave those awesome brows of yours in their natural state, this is most certainly the year to do so. Alberta Ferretti’s girls come on out onto the runway with sexy natural arches that were neither filled in nor cleaned out. The brows look almost unkempt at Jill Stuart, the lids all over covered in a purplish pink shadow and all.
The Celine brows were also on the natural side for the most part, thicker and more appealing to those of us that have gotten used to seeing things without artificial effects. Of course the floating liners and red lipstick were intriguing to add to the list. Thicker feral brows were trending quite strongly at Christopher Kane, proving that the bolder brows are not going anywhere anytime soon, no matter how strange it might appear to look on a tiny face like that of the models.
Whereas many of the beauty effects appear almost soft and too natural, there are those who made up their models with a chic and elegant design in mind, complete with strongly defined brows with a strict accent to them and contouring that would make Kim Kardashian cry. Balmain is one such brand to take on this trend, also followed by Dsquared2 and their wet-look locks.

Ashley Williams has the ‘90s thin brows pinned down, the controversial skinny coming back in with a solid strength, along with the perfection to the contouring. The style this conjured up was that of a sexy female misfit, probably the wife of a millionaire living on the Hamptons.

Sunday, 13 March 2016

Brows in the Industry

| BLEACHED |

Kendall Jenner for Marc Jacobs
http://style-rendezvous.com/wp-content/uploads/2014/04/kendall-jenner-2014.jpg

| THICK |

Céline Spring/Summer 2014
http://www.theblondesalad.com/2015/03/beauty-trends-thick-eyebrows.html#photo-6

| COLOURED |

Badgley Mischka SS15 show

http://www.glamourmagazine.co.uk/news/beauty/2014/09/10/rainbow-coloured-eyebrows-trend-for-spring-summer-2015



| FUNKY DRAWN ON |

Yohji Yamamoto Spring Summer 2015
http://www.theblondesalad.com/2015/03/beauty-trends-thick-eyebrows.html#photo-19

| GLITTER & SEQUIN |

The jewelled eyebrows at Chanel's autumn/winter 2012-13 show
http://www.vogue.co.uk/beauty/2012/03/12/chanel-autumn-winter-2012-13-eyebrows---peter-philips
http://theupcoming.flmedialtd.netdna-cdn.com/wp-content/uploads/2012/10/Chanel-Sequin-Brows.jpg 

Brows are becoming more and more popular in the industry with designers collaborating with make-up artists creating stunning looks and the center of attention being the brows. Over the past few years the industry have become more obsessed with brows and really exploring how they can be creative with them. Glitter brows or even bleached brows so you can't see them are popular in the industry and the glitter brows also became a high street fashion for young girls to wear to festivals and for the men it was glitter beards. 

Brian and Johnathan from The Gay Beards posted a YouTube video instructing fellow bearded men how to achieve the look just in time for the holidays.
http://www.cosmopolitan.com/style-beauty/beauty/news/a49797/glitter-beards-trend/
http://static4.businessinsider.com/image/5654d537c2814469008b53a6/a-new-instagram-trend-has-men-covering-their-beards-with-glitter.jpg
The industry loves a good set of brows as model Cara Delevingne was one of the first to flaunt a thick brow setting a huge fashion statement which then lead other models and actresses pulling off the thick brow such as Lily Collins. 

Cara Delevingne thick brows
http://www.image.ie/wp-content/uploads/2016/01/54997d79639e3_-_hbz-cara-d-eyebrows-promo-lgn.jpg

Lily Collins thick brows
https://i.ytimg.com/vi/Qd1Uz0c2LLs/maxresdefault.jpg


Telegraph

Eyebrow market worth £15.5 million a year

Cara Delevingne's power brows inject £6.5 million into the UK beauty market in just five months as women employ secret product tactics to thicken, stretch and shape their arches

BY KATY YOUNG | 21 JULY 2014



"Brows keep on getting bigger," says June Jensen, director of UK beauty for the NPD Group, a market research company. And so do sales of products to keep them fuller, thicker and wider as illustrated by record figures released this week by the NPD Group, which reveal that UK consumers have spent £6.5 million on eyebrow-related products between January and May this year (2014) making the eyebrow industry in the UK worth approximately £15.5m per year.

That's a 53 per cent growth on last year - and the reason, according to the experts at the NPD Group, is celebrity culture, namely fostered by model Cara Delevingne, "the trend-setting brow icon of our age; she embodies the look and is the defining personality for the beauty press," explains Jensen.
However, Jensen also points out that Delevingne's brows may have become more "prevalent on the high street, as popularised by reality television stars from TOWIE and Geordie Shore."
From high-street to sidewalk, over in the US the same power brow is taking hold of the beauty industry, as retail figures in the last five months across the pond reached $57.6 million - a big number. But while it's big, the acceleration of sales in the UK still outstrips that of the States, where they've only seen a 31 per cent growth in retail since January compared with our 53 per cent.

http://fashion.telegraph.co.uk/beauty/news-features/TMG10980076/Eyebrow-market-worth-15.5-million-a-year.html