Brand evaluation

My chosen brand for the unit beauty and the brand is Chanel. I decided to go with Chanel because it has a very well-known fashion house and has decades of history within itself from when Coco Chanel was first born. I feel Chanel is a well suited brand for me as the style can either be edgy and bright or super chic and classic. I love the classic look of Chanel which is featured continuously throughout every season’s show of which is the womens tweed suit and iconic 2.55 hand bag. Karl Lagerfeld is currently head designer and creative director of the fashion house Chanel and joined the brand in 1983. Karl Lagerfeld has driven success and promotion within the company and has kept Coco Chanels classic look but brought new prints and patterns into the collection creating diversity and reaching out to a wider target audience.

During the course of the unit I have thoroughly enjoy researching Chanel past and how Gabrielle started off with a small hat boutique in Paris and has built up her brand to worldwide success selling make-up, clothing, jewellery and perfumes etc. One of Chanels most iconic product is Chanel No.5 which was created in 1921 and still features the same black and white packaging. Chanel No.5 has been advertised with stars such as Marilyn Monroe to now currently super model Giselle Bundchen and is one of the bestselling perfumes in the world. Coco Mademoiselle Chanel was released in 2001 and was aimed for a younger target audience as Chanel now a days is targeting the classy, independent, younger members of the elite.

This Year Chanel spring/summer ready-to wear collection was inspired by travel and was featured in an airport. The line featured combinations of colours, the main being blue, red and white. The spring make-up collection L.A. Sunrise features flashes of purple, teal and green capture the city’s carefree spirit, while a dreamy spectrum of pink, coral and raspberry shades evoke the California morning skies. For each of my shoots I fully considered Chanel styling and the colours of the spring make-up collection to be feature in each of my look while gathering inspiration and trends from other designers.

Chanel as a brand invests a lot of money into promoting itself and keeping up to date and forward with fashion. Chanel implements a series of advertisements on TV, billboards, magazine spreads and social media while featuring 5-6 fashion shows a year for their collections. Chanel has a timeless classic look and has the position in the fashion industry to be able to create any look and be praised for it. Chanel price point is on the higher end for clothing and accessories as a 2.55 iconic bag is around £4000 however when it comes to the make-up line so products can be good valued for Chanel a high end brand. The products are good quality and you get what you pay for when it comes to the brand as you are also paying for the name.

I feel I have thoroughly researched Chanels history, style, products, identity and feel my research, inspiration and development has projected itself in my final images as I have taken all aspects into consideration. Beauty and the brand has really developed my research skills and helped me consider Chanel as a brand and my development over the past weeks and coming to the initial conclusion of my final images and how Chanel influenced my looks. I feel this unit has helped me be very independent and I have thoroughly enjoyed the unit and I have no regrets choosing Chanel.