Exploring the Brands

Instead of exploring all 10 brands before choosing one I have decided to narrow it down to my favourite three and explore them slightly so I can choose one for the project and base my final shoots and research around the particular brand. I have decided to do it this way because I'm stuck with what brand to choose and which direction to go in.


Chanel
Coco Chanel; History

So great is Coco Chanel's legacy that fans make pilgrimages to her Paris apartment (although she also lived in the Paris Ritz for 30 years), which is preserved as she left it and endlessly referenced for style - as is every image of her and every tiny thing she ever designed. From her use of monochrome to her oversized 'costume' pearls and cuffs, everything is still sublimely, continuously referenced. As she herself once said: "Fashion fades, only style remains the same."
http://www.vogue.co.uk/person/coco-chanel

During the 1920s, Coco Chanel became the first designer to create loose women's jerseys, traditionally used for men's underwear, creating a relaxed style for women ignoring the stiff corseted look of the time. They soon became very popular with clients, a post-war generation of women for whom the corseted restricted clothing seemed old-fashioned and impractical.

LABEL OVERVIEW

Chanel is one of today’s best known and most highly sought-after fashion brands, and has been one practically since it was founded by Coco (Gabrielle) Chanel in 1909. Her big break hit when she opened a small shop in Paris in 1910 where she sold her hats. And by 1913, after asserting disdain for resort wear, she launched sportswear: Her take was simpler—flannel blazers, jersey sweaters, and women in trousers, all of which were decidedly against twentieth-century culture memes. Chanel was trendsetting before there were trends. Her post–World War I look gained attention, as she brought on modernism in fashion through beaded dresses in the twenties, the infamous little black dress, as well as a two- or thee-piece suit, which is still a signature Chanel look. By 1921 she introduced Chanel No. 5, and was once quoted as saying "A woman who doesn't wear perfume has no future." No. 5 went on to become one of the best-selling fragrances of all time. After a period away from Paris, Chanel returned after the Second World War in the fifties, a time when Christian Dior was touted as Paris's premiere couturier. However, Chanel rose again with the launch of her chain-link belt and quilted leather bags—today with the interlocking C's—reestablishing Chanel as the definition of classy glamour with an edge. Coco passed in 1971, but the brand continued, even launching their first ready-to-wear collection in 1978. Yet without a lead designer to be the face of the brand, the house struggled to maintain its enchanting reputation for luxury. That is, until Karl Lagerfeld joined in 1983 to revive it to its elite status, which he did with added glamour and sexiness. Today, Chanel stands out in just about every category—couture, ready-to-wear, accessories, jewelry, shoes, and fragrances. What began as a no-nonsense approach to fashion, designed to let women be comfortable while looking dignified, has been translated into classic, tailored style, especially in ready-to-wear, where the traditional tweed Chanel suit with a nipped-at-the-waist cardigan jacket remains one of the most popular—and most copied—fashion staples. Evening gowns tend to have an understated sex appeal and a bit of whimsy, and appear in luxurious fabrics with lots of embellishments. Yet, there is always an undeniable element of the house's founder. "A girl should be two things: classy and fabulous," Coco Chanel once said. Fitting, since that's the absolute embodiment of the label even a century after it was founded.

http://nymag.com/thecut/fashion/designers/chanel/

http://www.lifetimetv.co.uk/biography/biography-coco-chanel

CHANEL CATWALK S/S MOOD BOARD

CHANEL ADVERTISING MOODBOARD

CHANEL EDITORIAL MOOD BOARD

I created three different mood board from online images of Chanel which contained editorial, advertising and catwalk looks so I can get an overall feel of the looks and what Chanel produces for shows, magazines and ads. The first mood board I created was based on S/S catwalk make-up and overall looks, I think creating theses mood board have helped give me an idea of the look and what Chanel creates. For S/S the colours tend to be cool or bright colours so I will have to create a theme throughout, the next mood board is for advertising and I took some spreads from magazines and ads for Chanel make-up. This gives me and idea of the make-up, layout, colours, location and themes Chanel have previously used for advertising. My final mood board is editorial which I selected photos of editorial spreads and make-up. Chanel's editorial can range from edgy urban to elegant spreads and the make-up can be quite diverse depending on the theme. For the editorial looks i'm looking to create a double page spread containing two images and writing. I think this had helped me get a visual idea of Chanel and what I would be inspired to create from the brand and how I can adapt it into my own shoots. I chose Chanel as one of my favourites as it a long term classic brand and has so much history and products to explore and there looks vary. Iv'e only ever had one Chanel lipstick and also Chanel No7 perfume, so I don't have too much previous experience on the brand and is known to be quite expensive so if I chose this brand I would be exploring something new. 

Givenchy

Hubert de Givenchy; History

WHO'S WHO

Hubert de Givenchy

• 11 NOVEMBER 2011
 
• Connie Roff

"His are the only clothes in which I am myself. He is far more than a couturier, he is a creator of

Hubert de Givenchy © Rex Features
Picture credit: Rex Features
http://www.vogue.co.uk/spy/biographies
/hubert-de-givenchy-biography

personality," Hubert de Givenchy's muse Audrey Hepburn said of the designer.

Loved by some of the most iconic stars of the 20th Century - from Grace Kelly, Elizabeth Taylor, Jackie Kennedy and Wallis Simpson, to his most famous muse Audrey Hepburn - Givenchy's name and legacy have been synonymous with Parisian chic for more than 50 years. Givenchy sold his label in 1988, and retired seven years later, only to watch his former business go from strength to strength under some of the industry's most exciting designers; from John Galliano, to Alexander McQueen, to Riccardo Tisci. Givenchy, now in his Eighties, is almost entirely absent from the fashion spotlight, only emerging to comment on momentous fashion occasions like the royal wedding.

In 1927, he was born Hubert James Taffin de Givenchy to an aristocratic family in the French city of Beauvais. The family's nobility stemmed from his father's side from the 18th Century, and artistic professions ran through his mother's hereditary line. Having lost his father in 1930, he was raised largely by his mother and maternal grandmother from whom he inherited his passion for fabrics. Inspired, Givenchy left his hometown at the age of 17 for the vibrant opportunities of Paris.

Upon moving to Paris in 1944, Givenchy enrolled at the Ecole des Beaux-Arts. He began his career as an apprentice of Jacques Fath in 1945, and continued to learn the art of the couturier over the following years from Robert Piguet, Lucien Lelong and legendary Italian designer Elsa Schiaparelli.
In 1952, he established his couture house, la Maison Givenchy, launching his debut Separates collection of light floor-length skirts and stunning blouses including the feted Bettina Blouse, named after model of the day Bettina Graziani. Two years later in 1954, Givenchy became the first couturier to present a luxury ready-to-wear line. 

Now in his Eighties, Givenchy - who lives in a country estate Le Jonchet just outside of Paris - has all but removed himself from the fashion world, emerging only occasionally for brief interviews or rare public talks, like the one he gave at the Oxford Union in July 2010. He does occasionally comment on key fashion moments, and earlier this year described Kate Middleton's choice of former Givenchy designer Alexander McQueen's label for her wedding dress as "a lovely thought, a nice tribute" following McQueen's untimely death in February 2010.

http://www.vogue.co.uk/spy/biographies/hubert-de-givenchy-biography

GIVENCHY CATWALK S/S MOOD BOARD

GIVECNHY ADVERTSING MOOD BOARD

GIVENCHY EDITORIAL MOOD BOARD 

Again with Givenchy I created three mood boards which represented the looks for advertising, catwalk and editorial. I think searching the internet and creating mood boards has definitely given me and idea of what the brand creates and its sort of style. This will definitely help with narrowing down the brands to a final one. For some reason Givenchy uses black and white quite often even for previous spring summer looks as Chanel have gone for light pastel colours this year and the previous year it was bold bright colours. Givenchys advertising is quite similar, I realised when searching for the ads the layout of the page and the composition of the model/product is quite similar each time. There looks for editorial and the catwalk make-up is quite diverse and the looks created are really cool and quite different than other brands which I like. I do not have anything Givenchy as the brand is quite expensive so if I chose this brand it would be exploring a whole new area for me. 



MAC
M·A·C was established in Toronto when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada – literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers…then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto. 

The company took the industry by storm, offering a wide range of products that managed to blend street savvy with glamorous style and panache. Behind the counter, the M·A·C approach was notably different. It was the first brand in cosmetic history to invest in the training and education of its staff as well as the customer’s point-of-sale experience. Rather than driving sales through traditional advertising, gifts-with-purchase promotions and heavy sampling, M·A·C relied on the integrity of its carefully formulated product line. Adding to the image was a touch of outrageousness. A company that honored individuality and self-expression above all else, this leaning inevitably brought a brilliant sense of drag and theatre into the sleek M·A·C stores and department store counters.

In 1998 Estée Lauder acquired the remaining shares of the company, and John Demsey was named president of M·A·C. Under his leadership, the link between fashion, beauty and culture has been strengthened, allowing M·A·C to stay on the edge. Mr. Demsey has also spearheaded M·A·C’s participation at prestigious film festivals worldwide and in support of the M·A·C AIDS Fund has also encouraged the sponsorship of pop music concert tours for such Viva Glam spokespeople as Mary J. Blige and Missy Elliott. In addition, he has been instrumental in collaborating with celebrities such as Linda Evangelista, Liza Minnelli, Pamela Anderson, Catherine Deneuve and more, to endorse the M·A·C Viva Glam and Beauty Icon programs. 
http://www.maccosmetics.jobs/mac/our-history.html
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Mac on the other hand is slightly different to brands such as Chanel and Givenchy. MAC hasn't been around along as the other two brands and is only a Make-up brand. Chanel and Givenchy sell other products such as perfume and also garments and accessories which makes the brand larger itself and not just selling make-up. When seeing a runway show by Chanel it would be there garments and in a runway show for MAC it would just be using there makeup products on the models. For me it doesn't effect it too much however if doing a full body editorial you can base the make-up on a MAC look however the garments would be harder to select if choosing to create a full body final image as with Chanel and Givenchy. 

          MAC MAKE-UP CATWALK S/S MOOD BOARD

MAC ADVERTISING MOOD BOARD

MAC EDITORIAL MOOD BOARD

Macs whole discovery was colour and as you can see in there advertisements and editorial shoots colour is there thing. I found it quite hard to find catwalk looks with MAC because other brands catwalk shows use MAC on there models for there look. So potentially for MAC I would be using there make-up and style however for another brand designer. I think I would prefer to create a whole look for one brand, as much as I love MAC and use a lot of its make-up I want to create a whole look using the brands vibe, style, clothing, designer and its complete fashion inspiration. I think for face shots and creating a really different bright coloured look it would be great however I want to find the fashion side of it also and create a complete look for close up shots and full body. Mac also work with a lot of celebrities and creating there own individual line and advertising it such as Miley Cyrus, Rihanna, Sharon Osborne and also Barbie and Maleficent. Mac for advertising is great because they have so many different looks and they create a range of styles and moods for different products and lines. Mac is one of my personal favourite brands and can be affordable for many. 

EDITORIAL VS ADVERTISING VS CATWALK

The three categories can seem very similar however when creating each individual there are multiple different aspects between editorial, advertising and catwalk weather it be the complete look or the final image of how it is presented, displayed and where. For our final piece of this unit we are expected to have six final images which we need two of each category.

Advertising is selling a product or brand. Advertising tends to look cleaner, using simple lighting to really show off the clothing or make up. Editorial sells more of the mood and the situation the clothing would be worn in.

And does this apply to beauty campaigns. Yes, absolutely. MAC has a whole different branding tactic than say Maybelline or Noxema. Or Ponds. They both run ads and they’re both considered advertising beauty but the looks differ greatly. MAC shows red eye make up with a purple tinted lip liner and blue-red lipstick on a punk girl with an edgy light. Ponds? No way. Clean skin, pure light, fresh, young, vibrant. Those are words to describe their ads.

http://www.fashionphotographyblog.com/2009/12/advertising-vs-editorial/

| EDITORIAL |

editorial

adjective

adjective: editorial

1. 1.

   relating to the commissioning or preparing of material for publication.

   "the editorial team"

   • relating to the part of a newspaper or magazine which contains news, information, or comment as opposed to advertising.

     "there are now fewer editorial page" 

   
   

Editorial can be very unique and very out there for the fashion industry. It is known to be projecting a brand however isn't advertising it and can come across very subtle, showing the brands identity and style through imagery and creating its own story. When viewing fashion magazines, editorial always seemed to be a little more edgy, as something advertising tries to open itself up to a wider audience because it's trying to sell a product and appeal to the target audience. In a recent lesson we went through fashion magazines and tried to pick out the difference between editorial and advertising because the difference comes under a very slim line. Editorial can be an image without projecting the brand however can include editorial writing on the side such as a double page spread in a magazine and mention the product in the corner without it being an advertisement. 

Above is an Editorial double page spread which is based on MAC the make-up brand. Without it turning into a advertisement campaign for MAC in the top right corner of the large image it states the brand small and then on the left sided of the spread it had a close up photo of the model and editorial writing around the image. 

Both of these images above are editorial spreads and both contain Dior make-up products however only mentions the product in the left hand corner of the photograph. Dior is not using this spread as a large advertising piece for its own benefit its more for the fashion statement and telling a story through the photograph. 

| ADVERTISING |

advertising

noun

1. the activity or profession of producing advertisements for commercial products or services.

   "her father was in advertising"

Advertising is a completely different side to the industry and concentrates on selling a product or advertising a certain brand. The image tends to be more subtle than editorial as it needs to appeal to a wide audience and attract the target to the billboard/magazine/tv ad. Advertising tends to be more beauty based and will have the brands logo printed large on the spread so people can identify the brand and its look. 

This above is two quite subtle fashion advertising images from V magazine, both images are beauty ones and have the brand below in the white framing. Louis Vuitton's ad is a close up of the face advertising the sunglasses which also has the brand on the frame of the sunglasses and on the lense. Both of these ads are for garment/accessories however make-up/beauty advertisements can be slightly different. 

http://www.fashiongonerogue.com/wp-content/uploads/2014/05/gisele-chanel-les-beiges-makeup-ads-photos1.jpg

This is Chanel's make-up advertisement for the sheer powder and glow fluid on the beautiful Gisele Bundchen. The ad contains a flawless photo of Gisele and then the products pictured on the left and the brand name underneath the products. This is a very good example of a typical make-up advertisement, this image looks about the size of a double page spread in a magazine, so the products are on the left of the page and the model is on the right. 

| CATWALK |

catwalk

noun

1. 1.

   a platform extending into an auditorium, along which models walk to display clothes in fashion shows.
2. 2.

   a narrow walkway or open bridge, especially in an industrial installation.

In fashion, a runway, catwalk or ramp is a narrow, usually flat platform that runs into an auditorium or between sections of an outdoor seating area, used by models to demonstrate clothing and accessories during a fashion show. For two of our final images they have to be two catwalk photos based on my chosen brand and both looks reflecting my chosen brand and the Spring/Summer 2016 trends. Our photos can either be a photo like its on the catwalk or a back stage image of the model. Catwalks make-up can be either very simple and quick if they have a fast pace show or can be very elaborate and have to reflect the brand through make-up, garments and accessories. Either the make-up artist will create one very detailed particular look for each model and they would wear this same look throughout the whole show and throughout garment changes or the look will be created very quick so speed and efficiency is vital in the industry. 

Makeup Artist Pat McGrath on the Story Behind Givenchy’s Extraordinary Face Masks

SEPTEMBER 12, 2015 12:05 AM

by CATHERINE PIERCY

http://www.vogue.com/13334646/givenchy-spring-2016-face-masks-beauty-pat-mcgrath-backstage-models/    

What will Riccardo Tisci do next? This was the question on the minds of the designer’s loyal fashion fans as they settled into their seats along the Hudson River pier at tonight’s Givenchy show—and that growing spirit of anticipation didn’t stop at the neck: On the heels of last season’s darkly romantic Victorian collection, where models’ elaborate facial jewelry culminated in a heart-stoppingly provocative expression of beauty that nearly stole the show, the idea of upping the proverbial ante seemed like a bit of a tall order. And yet leave it to Tisci, always the contrarian, to suddenly flip the script: With the dim of the lights and the clang of a bell, Mariacarla Boscono stepped onto the runway—her hair falling straight over her shoulders and her skin stripped almost bare.

Just a few hours earlier, makeup artist Pat McGrath had foreshadowed the sharp change of pace backstage. “Riccardo wanted a softness, but also a strangeness,” she said of the decision to treat skin with a bit of concealer, a swipe of brown mascara on the upper lashes, and a “grayish brown smolder of shadow around the eye” before bleaching the brows blonde for a supernatural effect. Only two girls—Joan Smalls and Imaan Hammam—were being prepped to wear a trace of color in the form of a vinyl-lacquered deep red lip.

But then what to make of the velvet shrouded area tucked discreetly in the far corner, where makeup assistants were slipping in and out of a hidden room holding trays filled with sparkling embellishments? With a sweep of the curtain, McGrath revealed five more models that had been designated with a special purpose. Each one sat patiently as a team of artists used beads and fabric to construct the elaborate ivory-color face masks that McGrath had dreamed up with Tisci for the occasion over the course of the previous week; still another model was having a series of gold and black graphic metal slivers crafted into a gleaming headpiece that wrapped around her ears.

http://www.vogue.com/13334646/givenchy-spring-2016-face-masks-beauty-pat-mcgrath-backstage-models/

As you can see from above Givenchy's Spring 2016 look was quite extreme and on most of the models each gem and pearl was attached to the face singular and a pattern was created. In this case, one look for the models would run throughout the show and maybe just a change of garments without ruining the look. One of the make-up artists Pat Mcgrath worked on the show creating each individual beautiful look

BEHIND SCENES CHANEL CATWALK

BEHIND SCENES GAULTIER CATWALK

BEHIND SCENES VALENTINO CATWALK

These backstage images are from different designers shows from V magazines which shows the models ready to hit the runway. Our final images can be taken like this or close up to the catwalk make-up. 

http://www.blinklondon.com/wp-content/uploads/2012/11/MAC-COSMETICS-MARY-KATRANTZOU_blog.jpg

The photograph above is of a catwalk model whom is wearing MAC make-up for a show, catwalk make-up can be quite edgy and different and you wouldn't tend to wear this make-up day to day. The looks can varie however the look we create for our catwalk needs to be inspired by the brand and based on S/S 16. Catwalk make-up tends to be very artistic and a theme will run throughout the models. 

Make-up Technical File- The clean catwalk face: foundation - dewy vs matte

DEWY VS MATTE

Dewy and matte are two complete opposite skin looks and in our first make-up session we were creating both. We started off with creating the matte look first and then the dewy afterwards, we had different photos from catwalks on the mirror to give us an idea of the finish look. Fenella also had this amazing American book/magazine which was called Beauty and each page had multiple different looks on models by Designers and gave us great visual help with our looks and also inspiration. 

|MATTE|

• Laura Mercier primer
• Simple face moisturiser
• Collection Illuminating touch brightening concealer
• Revlon colorstay foundation 150 buff
• Ben Nye powder 
• Illamasqua duo sculpting powder
• Mac pink powder 

I started with using toning water on the skin with cotton pads just to make sure my model had now excess make-up on her face so I can start with a clean canvas. I then applied a small amount of moisturiser to the skin before starting to make sure its hydrated which will be better for the application. Firstly I applied primer all over the face and then used the brightening concealer under the eyes to make them pop and hide any tired or dark eyes. I then applied the foundation over the face and down the neck and blended it completely into the skin, I then used the Ben Nye white powder on the face to completely set the look and create the matte finish. I wanted to add a little bit of definition to the face so I lightly applied the sculpting powder to the cheekbones and the corner of the top of the forehead. To brighten up the look I applied the MAC pink powder to the apples of the cheeks to add warmth, all theses powders are matte to create a matte flawless finish. 




|DEWY| 

• Laura Mercier primer
• Simple face moisturiser
• Collection Illuminating touch brightening concealer
• Revlon colorstay foundation 150 buff
• finishing oil
• mac strobe cream
• Benefit highlighter

Next was the dewy look so I used the toning water and cotton pads to take off the matte look so we can start fresh. Once all the previous make-up was off I applied moisturiser to the face and neck. I then started the look with primer and added the brightening concealer under the eyes. Over the whole face I applied MAC strobe cream as it gives an amazing highlight all over before the application. I then used the oil to highlight certain areas of the face such as the forehead, nose, cheekbones and chin. I then mixed the foundation with the oil and blended it in to the whole face and down the neck. I finished off the look with highlighting powder which you can wet your brush down before and apply on the forehead, cheeks, nose and chin to catch the light.

This is the first time I have created a dewy skin and I do love the glowing look and the beautiful reflection it gives. I always have the need to matte everything down so when I see shine my powder comes straight out so I think it went well for my first attempt at creating dewy skin. I think dewy skin for catwalk and editorial is very in at the moment and I think I would personally like to take on a new look for myself and maybe try dewy skin more on looks. I think my best outcome was my matte only because I have had more practise and my finishing look is better. I enjoyed creating the dewy look because it was interesting giving a different finish and playing around with different products, including the textures and application. I think I need to concentrate more on highlighting the high points of the face and really conquering the technique allowing it to reflect in the light.

Prepping the skin for healthy looking skin to achieve the best results If you have the time, use face-masks to create the best canvas (can be homemade and natural) or leaving moisturiser to sit and soak in the skin,especially if dry/ dehydrated skin. 

Consultation to assess type of skin: Oily skin: oily skin can still be made up to have a beautiful dewy finish - think about using a matte foundation mixed with a highlighter or liquid illuminator in areas where you want the glow - start with matte in the centre with the highlighting products more towards the outer face. Start lightly, keeping it looking natural for a radiant finish, avoiding highlighting any pores. 

Pointers for creating Matte/Dewy skin with different products - focus on the skin!

Tools - experiment with damp brushes or sponges to create different finishes (damp, dry) a damp sponge will help the product into the skin.

Serums and Moisturisers - always prep and prepare the skin when focusing on beautiful skin. Use a tinted moisturiser before you start any foundation or concealer coverage for an extra glow. 

Primers - building your canvas to work with. Use a mattifying primer if the skin is oily. Blending out the product - not using too much product and don't leave any harsh lines. 

Concealers - applying after the foundation where needed to the shadowed areas on the face and to any imperfections. 

Foundations - not always necessary to apply all over the face -apply in the centre/forehead and blend out for a more flawless natural finish. Don't use too much product - catwalk fresh finish!

DEWY SKIN

http://www.fashionmagazine.com/wp-content/uploads/

2015/05/dewy-skin-trend-07.jpg

MATTE SKIN 

http://2.bp.blogspot.com/-c1JQ1SJPNTA/VMKi8t8EIvI/AAAAAAAA

BKM/wPEAm-2J-gw/s1600/tory-burch-make-up-ss15-8666-imaxtree__large.jpg

http://puteri.net.my/wp-content/uploads/2015/02/dewyvsmatte.png

SUPER SKIN Gucci spring/summer 2010

BEAUTY

Super Skin

• 29 SEPTEMBER 2009
 
• Vogue

Gucci spring/summer 2010 © James Cochrane
Picture credit: James Cockrane


The Gucci girl has had a make-under, and we think she looks all the better for it for it. Her skin is gleaming and dewy, and there is little else going on bar some definition on the eye. Other shows also made 'hyper-real' skin their focus: at Blumarine the look was a sun-kissed, sculpted complexion, whilst the girls at MaxMara had been relaxing pool-side with glossy, natural skin and slicked back hair. With all this lightness in make-up - remember yesterday's post about the paring down of Versace's smouldering eye - do we spot a trend? - Jessica Hogan, Vogue Junior Health & Beauty Associate.

http://www.vogue.co.uk/beauty/2009/09/29/super-skin

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            Photos from: 
          http://www.vogue.co.uk/fashion/spring-summer-2010/ready-to-wear/gucci
          
          
          Dewy skin has been an uprising look over the past few years and has become even more popular recently in the latest catwalk. The glowing skin and pearl highlighter has hit the catwalk and the high street with people trying to get the best buys for glowing skin and highlighters and what brands sell the best. Social media has gone crazy for the dewy look which could only be adding a serum product to your foundation and finishing the look with highlighting areas of the face.
          
          Gucci spring/summer 2010, (which didn't feel too long ago) could of started a trend with a light application of make-up and gleaming skin. This is definitely a start of a new craze and can be applied in so many ways and the glowing dewy skin can be as glowy as you want. Dewy skin started off mainly on models for catwalks however it has become more high street and more people are creating the look day to day. Usually anything shiny tends to be needing to powder that area of the face however it is the new craze. 
          
          
          
          
          Stylist magazine- wet dewy skin
          
          
          
          
          
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          • BEAUTY

          • Skin Is In: The Products

            
            
            • 18 FEBRUARY 2015
             
            • Lisa Niven
             
            
            
            GLOWING, flawless-looking skin has never enjoyed more time in the spotlight, and the new way to sport it for spring/summer 2015 is dewy, radiant and fresh. From the subtle glow at Stella McCartney, to the gloss textures at Marc by Marc Jacobs and Donna Karan, this time it's about cleverly placed illumination to highlight, and subtle blurring and concealing products to perfect. Powders? No thank you. See the must-have kit here. 
            
            
            
            Picture credit: Indigital 
            
            | 4 Super Products | 
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              Dior 
              
              
              
              
              Fresh for 2015, Dior has created an entire new Diorskin Nude Air collection to make a barely-there look even more achievable. The highlight is the ultra-lightweight Diorskin Nude Air Serum, a blendable and sheer fluid make-up with cranberry oil for extra radiance. Dior Diorskin Nude Air Serum, £33. Available at www.selfridges.com.
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          • Clinique 
            
            
            Highlighting made as easy as it could possibly be - Clinique's chunky Chubby Stick Sculpting Highlight can be scribbled onto cheeks, the bridge of the nose and forehead for flattering beams of light on the face. Clinique Chubby Stick Sculpting Highlight in Hefty Highlight, £19. Available at www.clinique.com.
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          Yves Saint Laurent 
          
          
          The balm-textured Blur Perfector is the latest addition to Yves Saint Laurent's famous Touche Éclat range, which translates as "radiant touch". Worn on just-moisturised skin it perfects and diffuses light for a softly luminous finish, or as a make-up top-up throughout the day it blurs enlarged pores and hides excess shine. Yves Saint Laurent Touche Éclat Blur Perfector, £29.50. Available at www.harrods.com.
          
          

          
          

          Lancôme

          
          

          For those nervous about getting a caked-on effect from their foundation, Lancôme’s new Miracle Cushion may well be the answer. Dispensed via an innovative “sponge” compact (the concept has been around for a while in Korea, but is new to the British market), this air-light formula is buildable, sheer and dewy in its finish – basically, it’s hard to go wrong. Lancôme Miracle Cushion, £29.50. Available at www.lancome.co.uk

          
          
          

          http://www.vogue.co.uk/beauty/2015/02/18/skin-is-in---highlighters-primers-blurring-products
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Hair Technical File- Blow Drying: Creating volume with hair

| Blow Drying |

In our first practical session of the unit we started with hair and the art of blow drying. Blow drying I feel is a very valuable skill and is used often in the salon and for a lot of hair styles. I have never had any previous experience with blow drying and have always wanted to be shown how to correctly do it. I have attempted to blow dry before with no previous experience and found it quite difficult holding a brush and hair dryer at the same time as I wanted both equipment to be in my right hand. I was super excited to learn the technique of blowing drying and we started off with a demonstration by the lovely Lottie. The first demonstration was creating a lift at the root and then curling the hair at the end or creating a flick like effect with a rounded brush and the second style was body at the root and finishing with a sleek more straight ended with either a paddle brush or denim brush.

Equipment:

• Shampoo and Conditioner (if washing the hair)
• Hair dryer
• Heat protector
• Mousse
• Sea salt
• Comb (wide)
• Round brush
• Clip
• Grips
• paddle brush
• denim brush
• shine spray
• hair spray
• Pin tail comb
• Towel

I started with washing the hair so I took my Kate head over to the skin basins and washed it thoroughly with shampoo and then applied conditioner. I then used a towel to cover the hair and dry it through so there is no excess water dripping. I then put my Kate head on the stand of the edge of the seat so I could stand and making sure her head is at the right height for me. I then used the towel again to dry through the hair making sure its not dripping wet and able to work with. When combing through the hair you don't want to use a brush because it can break the hair

and the elasticity of the hair and a comb is much better for the hair. I used a
large comb with wide teeth so I can comb through and untangle any knot's.
I then used a heat protector on the hair which I sprayed all over and brushed into the hair, next was mousse which makes the hair easier to shape, I used a small amount in the palm of my hand, you don't want a sticky mousse because otherwise it can be difficult to work with. Next was applying sea salt to the hair which you spray from mid length to the ends of the hair and then I used my fingers to comb through the hair and then used a towel to wipe my hand in before using the hair
spray.

Once all the products were on the hair and it was all prepped for blow drying I sectioned the back off. I wanted to do half flicking and curl with the round brush and the other with body and straight so I sectioned the hair down the middle first. I started on the left side and section the top part us creating a diagonal line with my comb, and making sure the section isn't bigger than the brush itself and I then clipped the rest of the hair up. I got a hair dryer and put a nozzle on the end of it which gives the air flow direction when drying. I then got the round brush and put it under the hair and placed my thumb over in the centre and with the brush start brushing up lifting at the root and start blowing drying from the top, and then under, then working to the ends and finally wrapping the hair up in the brush and powering the hair dryer over it creating the curl at the end and unwinding the brush letting the curl fall. After the first section was done I then got a grip and wrapped the curl up and gripped it into place and started on the next section up, working up the side of the hair and finalising with the centre. It was just over half way through the lesson and I started on the other side because I wanted to make sure I was able to attempt both blow drying techniques. I started with taking the bottom section diagonally and I decided to use my paddle brush for this straight technique, I place the brush

under the hair blowing drying on top lifting the brush up, drying under, then working through the mid section and finalising with the end giving it direction. I then took the next section up and started working my way up the hair blow drying each section using the paddle brush, giving lift at the roots and directing the hair downwards. I worked my way up the hair until half the head was complete and I then used a hair shine spray all over the hair and then hair sprayed at the roots and gave it a slight back comb to give extra volume.

Overall evaluation

I felt the hair technical session was very successful and I have definitely improved my blow drying skills. To begin with I couldn't figure our which hand to hold the hair dryer and brush In however I soon figured out which one I was more comfortable in what hand. I think out of the two blowing drying techniques I felt I was better creating the body at the root and the sleek ends with the paddle brush I think the rounded brush was a little harder to grasp the technique as I kept getting the hair caught in it slightly. I think blowing drying is a very useful skill and I want to practice it more so I can get the technique perfect and be able to flow with the brush and the hair dryer. I think I definitely need more time practising the body curl/wave style with the rounded brush to perfect it, I really liked it when Lottie came round and was able to show us one to one the technique and the direction of the brush and hair dryer.

  

Health and Safety:

• Be careful when blow drying hair as hair can become very hot and so can the brush
• Make sure there is a vent at the end of the hair dryer because hair can get caught in it
• Be careful with trailing wires
• Make sure bags and coat are kept out of the way causing no trip hazard
• keep work area tidy