The three categories can seem very similar however when creating each individual there are multiple different aspects between editorial, advertising and catwalk weather it be the complete look or the final image of how it is presented, displayed and where. For our final piece of this unit we are expected to have six final images which we need two of each category.
Advertising is selling a product or brand. Advertising tends to look cleaner, using simple lighting to really show off the clothing or make up. Editorial sells more of the mood and the situation the clothing would be worn in.
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| http://www.fashionphotographyblog.com/2009/12/advertising-vs-editorial/ |
| EDITORIAL |
editorial
adjective
- 1.relating to the commissioning or preparing of material for publication."the editorial team"
Above is an Editorial double page spread which is based on MAC the make-up brand. Without it turning into a advertisement campaign for MAC in the top right corner of the large image it states the brand small and then on the left sided of the spread it had a close up photo of the model and editorial writing around the image.
Both of these images above are editorial spreads and both contain Dior make-up products however only mentions the product in the left hand corner of the photograph. Dior is not using this spread as a large advertising piece for its own benefit its more for the fashion statement and telling a story through the photograph.
| ADVERTISING |
advertising
noun
- the activity or profession of producing advertisements for commercial products or services."her father was in advertising"
Advertising is a completely different side to the industry and concentrates on selling a product or advertising a certain brand. The image tends to be more subtle than editorial as it needs to appeal to a wide audience and attract the target to the billboard/magazine/tv ad. Advertising tends to be more beauty based and will have the brands logo printed large on the spread so people can identify the brand and its look.
This above is two quite subtle fashion advertising images from V magazine, both images are beauty ones and have the brand below in the white framing. Louis Vuitton's ad is a close up of the face advertising the sunglasses which also has the brand on the frame of the sunglasses and on the lense. Both of these ads are for garment/accessories however make-up/beauty advertisements can be slightly different.
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| http://www.fashiongonerogue.com/wp-content/uploads/2014/05/gisele-chanel-les-beiges-makeup-ads-photos1.jpg |
This is Chanel's make-up advertisement for the sheer powder and glow fluid on the beautiful Gisele Bundchen. The ad contains a flawless photo of Gisele and then the products pictured on the left and the brand name underneath the products. This is a very good example of a typical make-up advertisement, this image looks about the size of a double page spread in a magazine, so the products are on the left of the page and the model is on the right.
| CATWALK |
catwalk
noun
- 1.a platform extending into an auditorium, along which models walk to display clothes in fashion shows.
- 2.a narrow walkway or open bridge, especially in an industrial installation.
In fashion, a runway, catwalk or ramp is a narrow, usually flat platform that runs into an auditorium or between sections of an outdoor seating area, used by models to demonstrate clothing and accessories during a fashion show. For two of our final images they have to be two catwalk photos based on my chosen brand and both looks reflecting my chosen brand and the Spring/Summer 2016 trends. Our photos can either be a photo like its on the catwalk or a back stage image of the model. Catwalks make-up can be either very simple and quick if they have a fast pace show or can be very elaborate and have to reflect the brand through make-up, garments and accessories. Either the make-up artist will create one very detailed particular look for each model and they would wear this same look throughout the whole show and throughout garment changes or the look will be created very quick so speed and efficiency is vital in the industry.
Makeup Artist Pat McGrath on the Story Behind Givenchy’s Extraordinary Face Masks
What will Riccardo Tisci do next? This was the question on the minds of the designer’s loyal fashion fans as they settled into their seats along the Hudson River pier at tonight’s Givenchy show—and that growing spirit of anticipation didn’t stop at the neck: On the heels of last season’s darkly romantic Victorian collection, where models’ elaborate facial jewelry culminated in a heart-stoppingly provocative expression of beauty that nearly stole the show, the idea of upping the proverbial ante seemed like a bit of a tall order. And yet leave it to Tisci, always the contrarian, to suddenly flip the script: With the dim of the lights and the clang of a bell, Mariacarla Boscono stepped onto the runway—her hair falling straight over her shoulders and her skin stripped almost bare.
Just a few hours earlier, makeup artist Pat McGrath had foreshadowed the sharp change of pace backstage. “Riccardo wanted a softness, but also a strangeness,” she said of the decision to treat skin with a bit of concealer, a swipe of brown mascara on the upper lashes, and a “grayish brown smolder of shadow around the eye” before bleaching the brows blonde for a supernatural effect. Only two girls—Joan Smalls and Imaan Hammam—were being prepped to wear a trace of color in the form of a vinyl-lacquered deep red lip.
But then what to make of the velvet shrouded area tucked discreetly in the far corner, where makeup assistants were slipping in and out of a hidden room holding trays filled with sparkling embellishments? With a sweep of the curtain, McGrath revealed five more models that had been designated with a special purpose. Each one sat patiently as a team of artists used beads and fabric to construct the elaborate ivory-color face masks that McGrath had dreamed up with Tisci for the occasion over the course of the previous week; still another model was having a series of gold and black graphic metal slivers crafted into a gleaming headpiece that wrapped around her ears.
http://www.vogue.com/13334646/givenchy-spring-2016-face-masks-beauty-pat-mcgrath-backstage-models/
As you can see from above Givenchy's Spring 2016 look was quite extreme and on most of the models each gem and pearl was attached to the face singular and a pattern was created. In this case, one look for the models would run throughout the show and maybe just a change of garments without ruining the look. One of the make-up artists Pat Mcgrath worked on the show creating each individual beautiful look
BEHIND SCENES CHANEL CATWALK
BEHIND SCENES GAULTIER CATWALK
BEHIND SCENES VALENTINO CATWALK
These backstage images are from different designers shows from V magazines which shows the models ready to hit the runway. Our final images can be taken like this or close up to the catwalk make-up.
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| http://www.blinklondon.com/wp-content/uploads/2012/11/MAC-COSMETICS-MARY-KATRANTZOU_blog.jpg |
The photograph above is of a catwalk model whom is wearing MAC make-up for a show, catwalk make-up can be quite edgy and different and you wouldn't tend to wear this make-up day to day. The looks can varie however the look we create for our catwalk needs to be inspired by the brand and based on S/S 16. Catwalk make-up tends to be very artistic and a theme will run throughout the models.
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