PROMOTION
- Sales promotion - Public relation
- Personal selling - Advertising
- Internet - Billboards and so on
For Chanel brand, they use advertising and internet to promote the audiences because both things are very current and used by most people. The advertisement “Her kiss, her smile, her perfume” created for the perfume “CHANEL NO 5” is very captivating and well known. The face of the brand was Nicole Kidman who is very well-known actress and adored by many. The advertisement was created like a movie permits women to feel excited by the product. It is a sale strategy because they want to buy this perfume to beautiful and feminim and at the same time like to be like Nicole Kidman. Nicole Kidman, she has been a model for Chanel since 2003. She represents beauty, feminist and luxurious. The advertising is well known by all women because it is different from other perfumes. The perfume is considerate as a characteristic of the woman. This is why the brand is well-known all over the world as it can relate to any woman.
Le Film - CHANEL N°5
https://www.youtube.com/watch?v=0hcaaKhGL00
http://www.advertisingcritic.com/wp-content/
uploads/2013/01/nicolekidmanchanelno5.jpg
Strategies
Gisele Bundchen
http://www.fashiongonerogue.com/wp-content/uploads/201
5/03/gisele-bundchen-chanel-no-5-ad-campaign.jpg
Keira Knightly
http://www.celebrityendorsementads.com/celebrity-endorsements/c
elebrities/keira-knightley/images/keira-knightley-chanel-coco.jpg
Apart from advertising, sales promotions like fashion shows and merchandise demonstations are held. 5-6 fashion shows are held per year, the first show of each season is always held in Paris, New York, and London, showing its new resort, spring ready-to-wear, spring couture, pre fall, fall and fall couture items.
2016
Pre spring/summer 2016
http://cdni.condenast.co.uk/262x393/Shows/SS
2016/Paris/R-T-W/chanel_-_pre/00010h_262x393.jpg
Spring/summer ready-to-wear 2016
https://i.ytimg.com/vi/SJebP-toiUs/maxresdefault.jpg
Spring/Summer Couture 2016
http://cdn.lovika.com/wp-content/uploads/2016/01/
Chanel-Spring-Summer-2016-Haute-Couture-2.jpg
Regular merchandise demonstrations for publishing new products invite media to report. Examples are CHANEL Sublimage (in Taipei, 2006) for skin care products and CHANEL Mat Lumiere (in Tokyo, 2007) for cosmetics. This kind of meetings can also function as a means of public relations.
Parties like the CHANEL Dinner are held by time to time. Celebrities like movie stars or top models are invited to join as to boost CHANEL's popularity.
Cooperating with websites is another way of promotion. In 2002, the company cooperated with style.com, and issued The Travel Chic Shopping Guide. It chose items from CHANEL and suggested for summer travel.
And exhibitions are also good media. CHANEL Mobile Art Exhibition is being held in Hong Kong from Feb to April 2008, and after that, they will move to Tokyo, New York, London, Moscow and Paris. The exhibition has a show including twenty well-known artists and some installations and stimulations about CHANEL. One thing to mention, famous architect Zaha Hadid designed the exhibition house.
PRESENTATION
Presentation is in everything Chanel creates and links in the price point because the better the presentation the higher the price, the promotion is you can see they have many strategies such as fashion shows, billboards, advertisements, website and the use of celebrities shows its a high end brand and presents it can uses these iconic feature and promote themselves worldwide. The product, if its a good product and Chanel has build her name and presents the product and packaging well it will be sold and costumers will pay that high end price. So the presentation and overall look of the brand means everything as visual image, presentation, products and its worldwide promotion strategy all links together to help build Chanel.
http://sofiamalae.blogspot.co.uk/p/promotion-strategy.html
http://fashionretailpromotion2009-10-group4.blogspot.co.uk/2009/10/chanels-promotion-strategies.html
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