Chanels Iconic packaging

 "Packaging is powerful. It's not just what's on shelf that matters, but the unveiling process as well. The layers, the textures, the moment of anticipation, et voila." Rob Repta, Senior Designer and Social Media Strategist at Design Packaging, Inc

Nothing speaks to classic sophistication like the minimal black and white Chanel packaging. Luxury branding after all is all about simple, subtle, and understated quality. So I was surprised to find out where the inspiration for the interlocking "C" logo icon came from. Voguepedia reports that after Coco Chanel's mother died at age 31, "Gabrielle’s father sends his three daughters to the convent of Aubazine, where the nuns teach her discipline—and sewing. "The interlocking ‘C’ logo closely resembles the curved patterns featured in the stained glass windows of the church where she spent her childhood in an orphanage.

The black and white box design that houses Chanel No. 5 is the same as the original packaging used in 1921.
Read more at http://www.marieclaire.co.uk/blogs/542484/chanel-no-5.html#gUzaFRsu8khyMP2s.99

The black and white box design that houses Chanel No5 is the same as the original packaging used in 1921. Through Chanel packaging she shows a classic and timeless look for her products using the sophisticated look of black and white which could never out date.

This September, the HBA Global Expo will award its "Packaging Executive of the Year" award to Scott Widro, v.p. of materials management and manufacturing, Chanel. Widro's counterpart in Paris is Michel Dupuis, senior v.p. of package development in the Paris headquarters. The secret to Chanel's package design success is having long-term relationships with a relatively small number of suppliers and converters and having close control on every aspect of product and package production.
For instance, global launches are truly global launches of a singularly consistent product and package, coordinated to appear nearly simultaneously around the world. Dupuis says the Chanel packaging department operates under a kind of motto: "We have one product for one world."


The Chanel experience

As one would expect from a leading haute couture brand, consumer expectations of Chanel is no less than perfect quality. Widro asks rhetorically: "How do we separate ourselves from the rest of the pack? That's quality." Chanel is still a privately held company that prides itself on the all-natural ingredients of its products, the purity of design and materials, and the dedication to stay true to the Chanel tradition.

The consistency is the product and packaging is the primary goal, and Chanel is the only fashion company that owns and operates its own perfume manufacturing facilities, creates its own perfume concentr&eacut;e, and even selectively purchases the crops for the perfume ingredients.



Complete consistency
One of Chanel's secrets to success is their desire to partner with their packaging suppliers and forge long-term relationships. This year, Chanel held their sixth annual supplier symposium in Paris, where the company makes their current and future expectations clear. "We always try, as the French say, to be as 'transparent' as possible," says Widro.

"We have globalized the process," Widro continues. "From a quality standpoint, it makes a lot of sense." For instance, Widro believes there is no reason to waste effort developing more than one set of tooling for the entire world. This philosophy started in manufacturing, but has bled upstream into packaging, marketing, and advertising. Widro believes it promotes and maintains the highest level of quality—and most consistent message—across the board.

he essence of the brand

"We try to keep it simple and but elegant at the same time," says Widro. "There are not a lot of colors in the Chanel world." Aside from making the black as deeply black as possible, the Chanel palette rarely strays far from white, gold, beige, silver, and pink. Coco Chanel was definitely not a fan of heavy decoration, and believed that black and white, straight lines, and rectangular designs represented purity.

But Dupuis says simplicity is not always as easy as it looks. "It's very difficult to make something very simple, because small imperfections are more easily noticed." So tight quality control is essential for a pure glass, pure label, and pure product inside. Consumers may be surprised that the familiar smooth white label for the flagship No. 5 perfume package is not merely white nor merely smooth. A single supplier with a unique paper has kept the elegant label a consistent bright ivory shade with a subtle bumpy texture.

Of course, the exceptions prove the rule. Recent releases by Chanel have experimented with new shapes, colors, and materials. The new Chance women's perfume comes in a pink box and a circular bottle. The new line of Rouge Allure lipstick comes in a black lacquered case that hides a lipstick applicator in shiny gold. For both a visual and sensual experience, the components are aluminum, and the case opens and closes with a spring-loaded click of the thumb.

Sealing the deal

Dupuis says that design inspiration in Paris still goes back to the overall "Story of Chanel," and designers seek inspiration from the inspiration of Coco Chanel. He says the creative department plays with a great variety of materials, but always with an incredible sense of the detail.

Widro and Dupuis join in the Chanel ethos for continuous improvement, trying to move this brand "further on top." The active dialogue between design and package development is necessary for global launches of the highest quality and highest consistency. "We need to adopt these ideas to the real world," says Dupuis, pointing to specific Chanel design strategies.

For instance, when a customer opens up a Chanel box, they see the product right away so they can experience it immediately. "Does it really matter?" asks Widro. "Yes, it really does." Similarly, every compact comes in a velvet pouch. "The experience of opening it up and saying 'wow' is what we want," Widro says. "We talk about the experience a lot."

Not only does Chanel want consumers to have a singular experience when opening and using a Chanel package and product, they want them to have that same experience 10 years later and after many interactions with the package. In order to have that same fresh, new experience 10 years later, Chanel packages require purer materials, more durable labels, and more permanent coatings.

Accessible elegance?

Chanel, in the end, is a fashion company first and foremost. The company mission statement is: "The ultimate house of luxury now and forever." Widro explains that the focus of the company has never really changed. Chanel is an exclusive brand that everyone aspires to and everyone wants to touch.

Sometimes, however, the Chanel designers have to strike a balance between exclusivity and accessibility. "When you want to be on the top, it's difficult to have something for everyone," admits Dupuis. The reality today is that to keep their place in the luxury universe, elite brands also have to increase sales numbers in more accessible categories, like makeup and skin care, in a few select regions. Luxury companies like Chanel are looking to emerging markets like China and Russia to balance out the high-end offerings in the West.

Regardless, customers purchasing a Chanel product at a department store in Austria, Australia, or Austin are getting the same exact Chanel experience in both product and package. When a potential customer enters a department store, they are expecting a specific kind of Chanel experience.

http://socialandstyle.com/wp-content/uploads/2014/12/18-600x442.jpg

http://perfumesingapore.sg/wp-content/uploads/2012/

11/CHANEL-NO-5-EDP-SPRAY-FOR-WOMEN1.jpg

SOURCES: 
header image: https://40.media.tumblr.com/tumblr_lsbtmqhf0q1r0n2iso1_500.jpg
http://www.thedieline.com/blog/2013/10/16/a-historical-glimpse-behind-luxury-branding-packaging.html
http://www.marieclaire.co.uk/blogs/542484/chanel-no-5.html
http://www.packagedesignmag.com/content/singularly-coco-the-house-chanel-controls-every-detail-global-launches-classic-and-refined-p

Coco Chanel short Fashion Films

CHANEL

While on the train home and rather bored I started youtubing videos and I wanted to watch the  CHANEL N°5: The One That I Want - The Film because it is too die for and I can't stop watching it and listening to the slow version of you're the one that I want by Lo-Fang. While on youtube I am subscribed to Chanels channel and started looking for other short films by Chanel. In our lecture with Kat she had already showed us Chanel N°5 The one that I want with Gisele Bundchen, Coco Mademoiselle: The Film - CHANEL with Kiera Knightly and Le Film - Chanel N°5 with Nicole Kidman from Burlesque. I then decided to search Chanel's Youtube page and see what other short films I could find either based on Coco Chanel or the brand itself and its fashion history. Below I have linked the four short films I watched all of them were amazing, so interesting and really gave a an idea of the brand itself and its history and also telling a story created by Karl Lagerfeld featuring super models and singers in his short films. 

https://www.youtube.com/watch?v=sPNIaWc3Slo

This short film by Karl Lagerfeld which is called 'the return' is based on Coco Chanel life with her incredible brand. In December 1953, Coco Chanel began her incredible return to center stage. The designer reopens her Haute Couture house after fifteen years of absence. The collection is welcomed by the French press with an icy silence. Only the American media supports the looks that define the rebirth of Chanel's style. "The Return" retraces this determining period, that shaped the legend of the designer of rue Cambon forever. "The Return," imagined, written and directed by Karl Lagerfeld, features Geraldine Chaplin in the role of Gabrielle Chanel, Rupert Everett, Anna Mouglalis, Lady Amanda Harlech, Arielle Dombasle, Kati Nescher, Vincent Darré and Sam McKnight. After the opening of her line the audience wasn't too pleased however Chanel new she could make it and people would love it, after the recreation of the line it was highly praised and everyone loved it. It is so fascinating watching the history of Coco Chanel and how she build herself up and even after a 15 year absence she came back with glory and was adored. 

https://www.youtube.com/watch?v=0o9dTCl0hkY

The next short film I was was called 'once upon a time' by Karl Lagerfeld. It was set in Deauville 1913 when Chanel first opened her hat boutique. It was a brand new shop and the hats were out there and unique so was turned down by many because they did not understand fashion. The shop was called Gabrielle Chanel which is Coco Chanels real name before it changed and people claimed she has no tastes. Gabrielle was played by the lovely British actress Kiera Knightly. Chanel was trying to draw the attention of women who had style and elegance to wear her to be designer hats. Chanel had a certain taste and knew what she liked and what customers to attract. Once upon a time shows the build up of her Hat boutique and how she started with a empty shop and soon she was being sold out and everyone was trying to get hold of one of Chanels hats. She knew the clients she wanted she knew he style and look so she stayed strong to being unique at the time and eventually she opened more bigger stores. 

https://www.youtube.com/watch?v=X3_rl2fAyy4

This short film isn't about Chanels life or history however contains elements of Chanel in the film. It's called 'The tale of a fairy' by Karl Lagerfeld and starts with her sister coming to stay at her house when she is unwelcomed for a lengthened stay. The will is divided so the house is partly Lily's however she doesn't seem to have ever looked after it or taken an responsibility. The film has a lot of drama and interesting scene between characters and the life of a wealthy women however as it is called 'The tail of a fairy' a girl appears who is quite petite and masculine however is sometimes there and sometimes not. When she appears the film turns into black and white which I assume is not reality and it switched between and dream and not. I really enjoyed watching it as it was very interesting but I got a little lost with what was reality and who was who.

https://www.youtube.com/watch?v=wO4-TV6Zckc

The last film I watched starred Cara Delevingne and Pharrell Williams and is called 'reincarnation'. Cara serves as a waitress in a hotel/resturant and Pharrell serves as a elevator waiter. Chanel who leaves her table and collects her key number 5 and goes up to her room where the elevator waiter lets hers in to go up. It suddenly goes all dark as its the evening and everyone is in there rooms the clocks hits midnight and Cara and Pharrell come out both of the paintings where they meet for a dance and Pharrell and Cara sing. The morning comes and everyone is cleaning the lobby area and the paintings when Chanel comes out of the lift and asks the elevator man where he got his jacket from and he replies "They only made it for me" and Chanel responds with "Well I am going to make it for me". “Reincarnation” is the new short film created and directed by Karl Lagerfeld to accompany the CHANEL Paris-Salzburg 2014/15 Métiers d'art collection shown on December 2nd, 2014 in Salzburg. This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the House and personal friend of the designer. In fact, the artist composed and wrote the lyrics to "CC The World," the original soundtrack for Reincarnation, and he also plays one of the lead roles and will be, along with Cara Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d'art collection.

Watching these short fashion films including the ones on the life of Chanel and her history it really gives you and insight to the brand and how it was built up over the decades to what it is now today. I think the most interesting one to watch which  really enjoyed was 'The return' and 'Once upon a time' as its interesting watching her life and the success of the brand starting with a Hat shop and then her return after her absence and creating a new line that everyone will adore. I love fashion so watching these short films on Chanel success and the progression of her collection and fragrances really interests me. 

Chanel Presentation

| MY CHANEL POWER POINT |

In our recent lecture were told a week or so beforehand that we needed to created a power point based on our chosen brand and how far we have got with the project such as shoots, models, ideas etc. Below are screenshots from my power point.

I started off with my from page demonstrating my chosen brand and following onto the next slide with a little bit of history on Coco Chanel and the brand itself also noting what happened and different decades which got the brand where it is today. Also the iconic moments in her career with the brand such as Chanel number 5 and the little black dress including the Chanel suit in the 1920's. 

The next slide was based on product S/S 16 the make-up collection which is called Spring L.A. Sunrise. I wrote about the colours in the collection and the tones used for the spring collection which is flashes of purple, teal and green capture the cities carefree spirit,while a dreamy spectrum of pink, coral and raspberry shades evoke the California morning skies. 

I followed through with talking about the packaging and the overall look of the package. I spoke about the colours and why the Chanel packaging looks like it does. Its the purity of the design and materials and the dedication to stay true to the Chanel tradition. The packaging is kept simple and elegant at the same time, Chanel was not a fan of heavy decoration and likes the simple use of the three colours, black, white and gold. 

Next I spoke about the price point of Chanels beauty/make-up products. I went through the prices of the products such as the foundations and there ranging prices and lipsticks, nail varnish etc. I then looked at the skin care and it's ranging price and also perfume which ranges from £49-£96.

I thought presentation and promotion was a tricky one to fill because I didn't particularly know what information to write about within the brand. I started explaining the promotion and value of the brand today and how they promote themselves through social media etc and how they also promote using celebrity faces. The presentation is through the images I collaged around the text which includes a picture of there website so how they present it to people and how they promote themselves. I also included a photo of a billboard which is another way of promoting themselves and also the use of celebritis such as Marilyn Monroe. I also added a photo of the Chanel counter so show visually how it looks for both presentation and promotion. Over the years Chanel had build itself up to present itself as a sophisticated classic brand and promotes itself through media, celebrities, advertisement etc. 

The next slide was based on my upcoming shoots and what I've planned so far. At this point I don't have too many final ideas for the advertising shoot as my idea is quite broad at the moment. For the advertising shoots we have to create two looks one which is a day look and one evening. I have a basic visual idea for the look that I'm going for, for my ads however no any face charts or shoot planning yet. For the day look I'm going for something lighter with a bit more colour, the colours however have to match the Spring make-up collection. Above I chose a few photos from previous Chanel ads that I felt matched the look i'm going for and then I did the same for the evening look. I then added a few photos to the right showing other advertisements by Chanel just to get an idea.

Next was my two catwalk looks and what Ideas I had planned for them, I quite like the idea of someone doing the make-up behind scene or just a close up face shot of a 'behind the scenes' make-up look. Catwalk make-up can either be super quick and a simple look as they try to get the models on the runway as quick as possible or the make-up can be very dramatic and full on and can be rather crazy and out there. For my timed assessment it has to be one of my catwalk make-up looks so I need to start thinking and creating make-up ideas for possible looks for my catwalk starting with y timed assessment. On the right hand side at the bottom I added photos of the Chanel catwalk with the models on the runway and then above is more behind scenes getting close to the make-up.

Editorial can be very unique as the look can be very street, edgy or very smart and elegant. The spring/summer editorial shoots I noticed tend to be on location as it is summer time. Over the years for S/S they also used all the clothes from the S/S collection in the editorial shoots to represent the line. However I also noticed editorial was also very quirky with its clothes and compositions. I'm thinking of shooting two models outside for my editorial and basing the garments on the S/S 16 collection with a little edge to them. 

I have visual ideas about my shoots so far but nothing too extreme which I know is a little worrying as I haven't gotten to much. I need to now start getting models and really narrowing my idea down and planning it, firstly starting with creating face charts and testing looks for shoots and starting by booking the studio really for my first shoot. I also need to start creating a look for my catwalk for my timed assessment and use the class time to practice and develope/change my look if needed to be. Over the next week or so I need to focus on really cracking on with my ideas and try to start shooting. I think my power point really explained a lot and was able to provide evidence of Chanel brands and it development, the market, pricing, promotion, packaging and who was Coco Chanel. Finally I can start gathering make-up ideas from my previous blog posts and trends happening this year and start putting mood boards together to get and over all visual idea of the looks I will create. 

Make-up Technical file- Eye shapes and eyeliner

In our recent make-up lesson the focus was on the eyes and what make-up such as eyeliner can do for your eyes. We were told to pair up and work on each other creating three different eyeliner looks.

Products: 

• L'Oreal super slim black eyeliner
• Rimmel 3D black mascara
• Anastasia Beverly Hill Dip brow pomade meduim brown 
• nars creamy concealer vanilla 
• Naked Palette 2 
• Sleek lipstick vamp 
• Rimmel liner red

| LOOK 1 |

Look one is light eye make-up (not very heavy) so some neutral tone eye shadows such as browns and creams on the lid and then eyeliner think with a small flick at the end nothing too dramatic.

1. Firstly I primed the eyelid with the concealer and blended it all in. I then used the colour foxy on the base of the lid, tease on the crease and chopper over the top which is a shimmery copper colour. 
2. I then used the eyeliner on the upper lid as close as I could get to the lash line and drew along the line to the corner of the eye. I then extended the line out to create a small flick.
3. I then went over the lashes with the mascara to darken them and give them some length. I then went into the brows and filled then in slightly with the pomade to define the shape. 

| LOOK 2 |

The second look was a heavier eye make-up with a thicker flick and more mascara.

1. I started off going over the same eye make-up to build the eye make-up up. I went over the eye shadow with snakebit eyeshadow by naked palette 2 which is a shimmery brown shadow just to darker the eyes slightly. 
2. Next was making the eyeliner thicker and a longer flick for more of an evening look. I went back to the lash line and went over the line again to the end of the eye to make it thicker and then I extended the flick further and made it slightly thicker. 
3. To finish off the heavier look I applied a red lip colour to make it look more evening. I then started with lining the lips with a red and then filled them in with the red lipstick. 

| LOOK 3 |

Look three was a catwalk liner and could create anything we wanted. I decided to create a super over larged flick on the eyeliner on both eyes to create a dramatic liner effect. 

1. I used my liner pen and started by the lash line in the corner of the eye making the line thicker all the way to the end of the eye. I then went over the flick and extended it all the way to the end of the brow. 
2. I then went over with my liner pen again and equalised the line and its thickness and making sure the point at the end is a clean cut and centered. 
3. I then moved onto the other eye where I extended the liner and the thickness to match the other side. 
4. I then went over with the mascara again just to make the lashes longer, thicker and darker. 

                                       

| MINI GIF |

Overall evaluation

Overall I think the liner went very well. I got told for my look one the shadow was a little dark for a lighter look and maybe just a nude base would be acceptable for a neutral eye. The hardest part of look one was the liner because its hard getting a very thin neat liner close to the lash line however patience and a steady hand. The evening eye make-up I enjoyed creating because I like creating thicker eye liner and the precision of the line and mastering the line to perfection. I think filling in the brows and adding a red lip really helped to complete the look and give it an evening feel. The catwalk look was basically a very large winged eyeliner that extended to the end of the brow. I really pleased with how the catwalk eyeliner came out as I feel they were very symmetrical and the size and shape were the same on both sides and I think the flick and point was very neat and complimented the eye. I really enjoy creating eyeliner as it's one of my favourite looks to create on the eye. I think if I could do it again I would maybe go for something a little different for the catwalk look and really experiment with how eyeliner can be placed on the eye however we was limited to time and also swapping over in partners. 

GIAMBATTISTA VALLI COUTURE SS SPRING SUMMER 2014 BACKSTAGE 

http://www.vogue.co.uk/fashion/spring-summer-2014/couture/giambattista-valli

Hair Technical File- Advance Plaiting

Firstly we were shown a demonstration from Lottie of the types of plaits we were creating, the first one was a five stand plait, waterfall down the side of the hair and a dutch plait. The five strand plait was extremely complicated as you had to have control over each section and make sure they all went in the right order.

Equipment:

• Paddle brush 
• pin tail comb
• hair bands 

We didn't have long to complete the look as we worked on each other, I went first as the model because my hair was long enough for the 5 strand plait. I was then my turn and I found a partner that had long enough hair to create the plait on.

5, 8 AND 11 STRAND PLAIT

1. Start with separating the hair into 5 even sections. Then take the left strand over to where the middle one is then take the middle one and cross it over to the left in the middle of the two. 
2. The take the strand on the right hand side and pull it over to the middle and bring the middle on over to the right hand side in the centre of the two. 
3. You then keep going and repeating the steps over and over again.

This did take me three attempts to do and finally with Lottie help guiding me through each step of where to put which strand because when I got part way down I ended up getting muddled with the strands and loosing it. Eventually with the guidance of Lottie I managed to finish the plait and tie it at the end.

I firstly created a 5 strand then below I added three into one side, I did this by get the three and plaiting it over and before the left side comes over your loop it through the hair into the side and then carry on plaiting. You do this all the way down. You then do the same on the other side to make an 11 strand, you grab an extra three and then do the exact same process on the other side to make 11. 

DUTCH 

Next was the dutch plait which is basically a French plait but the opposite way round I like to think. I have been able to do a dutch plait for a while now however I still need to get the hang of making sure the plait is nice and tight and no drag.

1. Firstly I started with grabbing the front of the hair and splitting it into three sections.
2. Then you cross the left side under to the middle and then bring the right side under to the middle.
3. When you get back to the left side you grab some hair on the left side of the head and bring it into the plait and under again like the first time. You then take the right side and also an extra bit of hair on the side and plait it under into the middle.
4. You repeatedly do this plaiting down and keeping working the hair into the plait all the way down.
5. Once you get to the end of the head you join the final bits of hair in then just finish it off by plaiting the rest of the hair all the way down to the end. 

WATERFALL AND LADDER

1. I started at the top of the head with creating a small plait. 
2. I then drop the left side strand down and get my model to hold it
3. I then incorporate another strand from the top and plait over and drop one strand down and get my model to hold it. 
4. I keep doing this to the end of the head and finish of with a normal plait and tieing it at the end.

1. When creating the latter, you do the same process however when you are grabbing from the top you grab the strand that your model was holding. 
2. Keeping plaiting all the way along incorporating the strands and eventually it will create a ladder.
3. You can either get you model to hold the hair when creating the section one so it hangs down or you finish it off by not passing it to your modelling an including it in the hair so its closes off.

How To: Five (5) Strand Braid

https://www.youtube.com/watch?v=OZEsf2uXzZU

Final evaluation

During the time scale we were given and swapping over in partners I was able to create two different plait types. I found the five strand plait hard to create as I also got a little lost in which direction to put the strand. I would start off okay and then I would loose where I placed the strand and it would end wrong however in the end I did complete a full 5 strand plait. I find the technique of creating a dutch plait easy however it's the smaller things that make it perfect that I struggle with such as making sure the plait is dead centre and also making sure its tight to the scalp and no drag which is where I have my biggest problem. Over all I feel the advance plaiting session was very helpful especially with the 5 strand plait as I didn't know it existed and then making improvements on my dutch plait and trying to perfect it. I really enjoyed this technical lesson and felt the lesson was a challenge which I like. 

Health and Safety:

• Do not run in the studio
• Keep bags and coats neatly away
• Keep work station tidy and in order
• Be careful of trailing cables

Chanels Presentation and Promotion

PROMOTION

       - Sales promotion                                            - Public relation

  - Personal selling                                              - Advertising

                     - Internet                                                          - Billboards and so on

For Chanel brand, they use advertising and internet to promote the audiences because both things are very current and used by most people. The advertisement “Her kiss, her smile, her perfume” created for the perfume “CHANEL NO 5” is very captivating and well known. The face of the brand was Nicole Kidman who is very well-known actress and adored by many. The advertisement was created like a movie permits women to feel excited by the product. It is a sale strategy because they want to buy this perfume to beautiful and feminim and at the same time like to be like Nicole Kidman. Nicole Kidman, she has been a model for Chanel since 2003. She represents beauty, feminist and luxurious. The advertising is well known by all women because it is different from other perfumes. The perfume is considerate as a characteristic of the woman. This is why the brand is well-known all over the world as it can relate to any woman. 

Le Film - CHANEL N°5

https://www.youtube.com/watch?v=0hcaaKhGL00

http://www.advertisingcritic.com/wp-content/

uploads/2013/01/nicolekidmanchanelno5.jpg

Strategies

CHANEL invests a lot in promotion through different channels. First of all, it implements a series of advertisements on TV, magazines and posters. For example, it uses Kate Moss and Keira Knightley to be its spokespeople for the fragrance Coco mademoiselle, and Marilyn Monore for CHANEL no.5 on TV. Photos featuring top stars like Nicole Kidman and recently the new face Gisele Bndchen can always be found in magazines like ELLE, VOGUE or in busy districts like Central.

Gisele Bundchen

http://www.fashiongonerogue.com/wp-content/uploads/201

5/03/gisele-bundchen-chanel-no-5-ad-campaign.jpg

Keira Knightly 

http://www.celebrityendorsementads.com/celebrity-endorsements/c

elebrities/keira-knightley/images/keira-knightley-chanel-coco.jpg

Apart from advertising, sales promotions like fashion shows and merchandise demonstations are held. 5-6 fashion shows are held per year, the first show of each season is always held in Paris, New York, and London, showing its new resort, spring ready-to-wear, spring couture, pre fall, fall and fall couture items.

2016

Pre spring/summer 2016

http://cdni.condenast.co.uk/262x393/Shows/SS

2016/Paris/R-T-W/chanel_-_pre/00010h_262x393.jpg

Spring/summer ready-to-wear 2016

https://i.ytimg.com/vi/SJebP-toiUs/maxresdefault.jpg

Spring/Summer Couture 2016

http://cdn.lovika.com/wp-content/uploads/2016/01/

Chanel-Spring-Summer-2016-Haute-Couture-2.jpg

Regular merchandise demonstrations for publishing new products invite media to report. Examples are CHANEL Sublimage (in Taipei, 2006) for skin care products and CHANEL Mat Lumiere (in Tokyo, 2007) for cosmetics. This kind of meetings can also function as a means of public relations.

Parties like the CHANEL Dinner are held by time to time. Celebrities like movie stars or top models are invited to join as to boost CHANEL's popularity.

Cooperating with websites is another way of promotion. In 2002, the company cooperated with style.com, and issued The Travel Chic Shopping Guide. It chose items from CHANEL and suggested for summer travel.

And exhibitions are also good media. CHANEL Mobile Art Exhibition is being held in Hong Kong from Feb to April 2008, and after that, they will move to Tokyo, New York, London, Moscow and Paris. The exhibition has a show including twenty well-known artists and some installations and stimulations about CHANEL. One thing to mention, famous architect Zaha Hadid designed the exhibition house.

PRESENTATION

Presentation is in everything Chanel creates and links in the price point because the better the presentation the higher the price, the promotion is you can see they have many strategies such as fashion shows, billboards, advertisements, website and the use of  celebrities shows its a high end brand and presents it can uses these iconic feature and promote themselves worldwide. The product, if its a good product and Chanel has build her name and presents the product and packaging well it will be sold and costumers will pay that high end price. So the presentation and overall look of the brand means everything as visual image, presentation, products and its worldwide promotion strategy all links together to help build Chanel.

http://sofiamalae.blogspot.co.uk/p/promotion-strategy.html

http://fashionretailpromotion2009-10-group4.blogspot.co.uk/2009/10/chanels-promotion-strategies.html

Chanel's S/S 16 make-up Collection

| L.A SUNRISE |

Discover a colour collection that reveals the vibrant mood of an endless Los Angeles summer. Flashes of purple, teal and green capture the city’s carefree spirit, while a dreamy spectrum of pink, coral and raspberry shades evoke the California morning skies.

http://i.chanel.com/dam/core/makeup/Landing%20page%20Make%20up/lasunrise/lasunrise_landing_push2.jpg

| PRODUCTS |

The collection consists of three lipsticks of which the colours are a red/orange shade, berry shade and a pink. Three eyeshadows in pots in a blue, green and a moonlight pink, three eyeliners in blue, green and purple. An eyeshadow palette with four colours including silver, lilac, purple and blue however the palette does come in multiple different colours that you can choose from. The collection also includes a sun kissed blusher and a purple mascara including a nail varnish. 

FACE CHART BY CHANEL 

SCREEN SHOT OF CHANEL FILM FOR L.A. SUNRISE COLLECTION

L.A. SUNRISE COLLECTION: the magic of Hollywood - CHANEL

https://www.youtube.com/watch?v=sNAlJ36Flbk

L.A. SUNRISE COLLECTION: A new wave of color - CHANEL

https://www.youtube.com/watch?v=yXzvNkve64g&ebc=ANyPxKrDEs6AcWy1Tx35w6T-UWKHyjPyNzCZ7ARbKOZQHgNM0EmP8RwAlvdj1iE179HBkqjfY0jDryhVCT9ZfEEs_ZTDCw06Tw

Above are two looks created by Chanel which were from the Chanel youtube channel. Top look is a heavier look with blue  liner smudged out, black mascara and the lipstick shipshape which is the red/orange shade. The make-up tutorial below is more of a natural look, covering the lids in a lilac eyeshadow, lining it ever so slightly with a purple liner and applying a purple mascara then filling in the lips lightly with a pink lipstick.

The image at the top of the page is the advertisement by Chanel for the Spring 2016 collection however they haven't actually made a full advertisement this year for the collection like the previous years which included a model with the make-up on and the Chanel logo with the products and collection name as this year it had just been the image. The collection contains some light colours in the eyeshadow palette however also  lots of bright colours for the lips and the liners. This years image for the collection is very bright and bold and along with the image was a short film advertising the collection which had a mix of blue, purple, orange, pink etc. The collection can be used to create various of looks subtle and natural, bold and evening looks all suited for spring/summer. For the Chanel spring/summer 2016 runway the make-up was very simple with flawless skin, rose lips, blue blended round the eyes to create a mask and silver near the eyes. The editorial shoot by Chanel for this year isn't as bright as the make-up advertisement and the face is kept flawless, the lips are nude and the eyes have thick black pencil liner around them for a more dramatic look. 

Chanel S/S 16 catwalk make-up

https://s-media-cache-ak0.pinimg.com/736x/98/17/f9/9817f990ab17d0a4cb5d7451cfddaca8.jpg

https://s-media-cache-ak0.pinimg.com/236x/16/6a/11/166a1122d7723c578e3b1e51356ee128.jpg

Chanel S/S 16 advertising make-up collection 

http://www.idolmag.co.uk/wp-content/uploads/2016/01/ChanelSS16camp-22.jpg

Chanel S/S Editorial make-up