The Contoured Face

The Right Way to Contour for Your Face Shape

By Brooke Shunatona

Jul 24, 2015

Contouring and highlighting are like chocolate syrup and vanilla ice cream: best together. First, let's review these makeup techniques before getting into the mind-blowing contouring maps that follow.

Contouring is when you use a matte (read: not shimmery) powder, cream, or pencil product that's two shades darker than your skin tone to shade areas you'd like to define or reshape, like your nose, forehead, chin, and cheekbones.

Highlighting (or strobing) offsets contouring by accentuating areas of your face with light concealer or highlighter. To properly highlight or strobe, use a concealer that's two shades lighter than your skin tone or a highlighter that flatters your complexion to emphasize the areas of your face that naturally catch the light.

For Example:

DIAMOND FACE SHAPE

How to tell if your face is shaped like a diamond:

• Your hairline is more narrow than your cheeks.
• Your chin is slightly pointed.
• Your face is longer than it is wide.

Where you should contour:

• The area below your cheekbones starting from your ears and ending in the middle of your cheeks.

Where you should highlight:

• Under your eyes in an upside-down triangle shape and along your brow bone to brighten your eyes.
• In the middle of your forehead and the middle of your chin to help broaden these naturally narrow areas.

http://www.cosmopolitan.com/style-beauty/beauty/how-to/a43730/face-shape-contour-map/

In the last year contouring has been huge and the media has gone crazy for it and finding out how to do it. Contouring is the use of dark and light colours which contrast on the face to create certain features to pop out and certain features to appeal more sunken in for depth on the face. Using highlighters on the face can help highlight points, you can either cream/liquid contour on the face or you can powder contour with different coloured powders or for a dramatic look do both! In our upcoming lesson we are learning highlighting, contouring and blushers. 

FASHION

The 10 most iconic faces of Chanel

Stylist 

http://www.stylist.co.uk/fashion/the-10-most-iconic-faces-of-chanel#

Catherine Deneuve

Brand: Chanel no.5

Date: 1965-76

Screen siren Catherine Deneuve became the first actress to represent Chanel No.5 when artistic director Jacques Helleu decided to overhaul the brand's image and give the scent a more alluring appeal. The campaign included a series of iconic mini-videos shot by Ridley Scott over the late seventies.

Claudia Schiffer

Brand: Chanel Boutique, Cristalle and Eyewear

Date: 1987 - 2011

Becoming the face of Chanel in 1987 was supermodel-in-the-making Claudia Schiffer’s big break. And she's still going strong 20 years later, most recently fronting the 2011 campaign for Chanel's new range of eyewear

Linda Evangelista and Christy Turlington

Brand: Chanel Boutique

Date: 1991

Linda Evangelista and Christy Turlington were two of the most iconic models of the Nineties. Their combined glamour and effortless cool made them the perfect choice to front the brand's boutique clothing range.

Stella Tennant

Brand: Chanel Boutique

Date: 1996 - Present

Stella Tennant’s masculine look first caught the eye of Karl Lagerfeld when she appeared on the cover of ItalianVogue. She became the face of Chanel in 1998 and has remained a muse of Lagerfeld’s ever since.

Kate Moss

Brand: Coco Mademoiselle Chanel

Date: 2001 - 2005

No fashion history is complete without the inclusion of Miss Moss. Despite being the face of Coco Mademoiselle Chanel since its launch in 2001, after five years Kate was swiftly replaced by Keira Knightley amid rumours of hardcore partying.

Nicole Kidman

Brand: Chanel No.5

Date: 2004

Nicole Kidman was the star of Chanel’s 2004 campaign, including a famed four-minute mini-film shot by Baz Lurhmann. Costing an astonishing £18 million to produce, the film later won a Guinness World Record for being the most expensive advert of all time.

Jerry Hall

Brand: Chanel Accessories

Date: 2009

Back in 2009 a 52-year-old Jerry Hall proved age is just a number when she fronted a seriously seductive campaign for Chanel's accessories line. In Karl Lagerfeld's words: "Oscar Wilde said, 'I like men who have a future, and women who have a past.' It is this whole idea of seduction that is summarised here that appeals to me."

Audrey Tautou

Brand: Chanel No.5

Date: 2009

After playing Coco Chanel herself in the 2009 hit film Coco Before Chanel, Audrey Tautou was a shoo-in to become the new face of Chanel No.5. Joining forces with Amélie filmmaker Jean-Pierre Jeunet, she starred in an advert released on 5th May, 88 years to the day after Coco Chanel first produced her iconic fragrance.

Brad Pitt

Brand: Chanel No.5

Date: 2012

Hearts across the country skipped a beat when Brad Pitt became the first ever male face of Chanel No. 5, starring in a black and white video that has been watched over 8 million times on YouTube. 

Marilyn Monroe

Brand: Chanel No.5

Date: 2012

Marilyn Monroe's love of Chanel No.5 was no secret. And it is now possible to hear, for the first time, a rare recording of the Hollywood star admitting she wears “just a few drops of Chanel No. 5” to bed, in a new video for the perfume.

Gisele Bündchen 

Supermodel Gisele Bündchen has been announced as the new face of Chanel No. 5.

As shooting of the extravagant advert - or mini film - by Baz Luhrmann begins with the Brazilian star, we look at 10 of the most iconic faces of Chanel so far, from Catherine Deneuve to Kate Moss.
Another very familiar face for Chanel was actress Keira Knightly. The faces of Chanel become big and are beautiful elegant women who portray the brand perfectly.

http://www.celebrityendorsementads.com/celebrity-endorsements/
celebrities/keira-knightley/images/keira-knightley-chanel-coco.jpg

Keira On Coco

• 26 JANUARY 2011
 by
• Ella Alexander

KEIRA KNIGHTLEY admits she had concerns about becoming a Chanel ambassador. The actress is currently the face of its Chanel Mademoiselle perfume campaign.

Describing her own style as "scruffy", the Never Let Me Go star confesses she doesn't like dressing up for red carpet events too often.

"As long as I do it rarely, then I enjoy it," she says. "It's nice to have an occasion to wear a silly frock and get dolled up but I'm not really that sort of person."

http://www.vogue.co.uk/news/2011/01/26/keira-knightley-on-being-a-chanel-star

Chosen Make-up Brand- CHANEL

Coco Chanel Biography

(1883–1971)

With her trademark suits and little black dresses, fashion designer Coco Chanel created timeless designs that are still popular today.

Synopsis

Fashion designer Coco Chanel, born August 19, 1883, in Saumur, France, is famous for her timeless designs, trademark suits and little black dresses. Chanel was raised in an orphanage and taught to sew. She had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and eventually introduced the Chanel suit and the little black dress, with an emphasis on making clothes that were more comfortable for women. She died on January 10, 1971.

Fashion and Fragrance Pioneer

Around the age of 20, Chanel became involved with Etienne Balsan, who offered to help her start a millinery business in Paris. She soon left him for one of his even wealthier friends, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture.

Opening her first shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes. Her first taste of clothing success came from a dress she fashioned out of an old jersey on a chilly day. In response to the many people who asked about where she got the dress, she offered to make one for them. “My fortune is built on that old jersey that I’d put on because it was cold in Deauville,” she once told author Paul Morand.

In the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name. Perfume “is the unseen, unforgettable, ultimate accessory of fashion. . . . that heralds your arrival and prolongs your departure,” Chanel once explained. The fragrance was in fact also backed by department store owner Théophile Bader and businessmen Pierre and Paul Wertheimer, with Chanel developing a close friendship with Pierre. A deal was ultimately negotiated where the Wertheimer business would take in 70 percent of Chanel No. 5 profits for producing the perfume at their factories, with Bader receiving 20 percent and Chanel herself only receiving 10 percent. Over the years, with No. 5 being a massive source of revenue, she repeatedly sued to have the terms of the deal renegotiated. 

Suit and Little Black Dress

In 1925, she introduced the now legendary Chanel suit with collarless jacket and well-fitted skirt. Her designs were revolutionary for the time—borrowing elements of men’s wear and emphasizing comfort over the constraints of then-popular fashions. She helped women say goodbye to the days of corsets and other confining garments.

Another 1920s revolutionary design was Chanel’s little black dress. She took a color once associated with mourning and showed just how chic it could be for evening wear. In addition to fashion, Chanel was a popular figure in Parisian literary and artistic worlds. She designed costumes for the Ballets Russes and Jean Cocteau’s play Orphée, and counted Cocteau and artist Pablo Picasso among her friends. For a time, Chanel had a relationship with composer Igor Stravinsky.

Legacy

In 1969, Chanel’s fascinating life story became the basis for the Broadway musical Coco, starring Katharine Hepburn as the legendary designer. Alan Jay Lerner wrote the book and lyrics for the show’s song while Andre Prévin composed the music. Cecil Beaton handled the set and costume design for the production. The show received seven Tony Award nominations, and Beaton won for Best Costume Design and René Auberjonois for Best Featured Actor.

Coco Chanel died on January 10, 1971, at her apartment in the Hotel Ritz. She never married, having once said “I never wanted to weigh more heavily on a man than a bird.” Hundreds crowded together at the Church of the Madeleine to bid farewell to the fashion icon. In tribute, many of the mourners wore Chanel suits.

A little more than a decade after her death, designer Karl Lagerfeld took the reins at her company to continue the Chanel legacy. Today her namesake company is held privately by the Wertheimer family and continues to thrive, believed to generate hundreds of millions in sales each year.

In addition to the longevity of her designs, Chanel’s life story continues to captivate people’s attention. There have been several biographies of the fashion revolutionary, including Chanel and Her World (2005), written by her friend Edmonde Charles-Roux.

In the recent television biopic, Coco Chanel (2008), Shirley MacLaine starred as the famous designer around the time of her 1954 career resurrection. The actress told WWD that she had long been interested in playing Chanel. “What’s wonderful about her is she’s not a straightforward, easy woman to understand.”

http://www.biography.com/people/coco-chanel-9244165#legacy

| LABEL OVERVIEW |

Chanel is one of today’s best known and most highly sought-after fashion brands, and has been one practically since it was founded by Coco (Gabrielle) Chanel in 1909. Her big break hit when she opened a small shop in Paris in 1910 where she sold her hats. And by 1913, after asserting disdain for resort wear, she launched sportswear: Her take was simpler—flannel blazers, jersey sweaters, and women in trousers, all of which were decidedly against twentieth-century culture memes. Chanel was trendsetting before there were trends. Her post–World War I look gained attention, as she brought on modernism in fashion through beaded dresses in the twenties, the infamous little black dress, as well as a two- or thee-piece suit, which is still a signature Chanel look. By 1921 she introduced Chanel No. 5, and was once quoted as saying "A woman who doesn't wear perfume has no future." No. 5 went on to become one of the best-selling fragrances of all time. After a period away from Paris, Chanel returned after the Second World War in the fifties, a time when Christian Dior was touted as Paris's premiere couturier. However, Chanel rose again with the launch of her chain-link belt and quilted leather bags—today with the interlocking C's—reestablishing Chanel as the definition of classy glamour with an edge. Coco passed in 1971, but the brand continued, even launching their first ready-to-wear collection in 1978. Yet without a lead designer to be the face of the brand, the house struggled to maintain its enchanting reputation for luxury. That is, until Karl Lagerfeld joined in 1983 to revive it to its elite status, which he did with added glamour and sexiness. Today, Chanel stands out in just about every category—couture, ready-to-wear, accessories, jewellery, shoes, and fragrances. What began as a no-nonsense approach to fashion, designed to let women be comfortable while looking dignified, has been translated into classic, tailored style, especially in ready-to-wear, where the traditional tweed Chanel suit with a nipped-at-the-waist cardigan jacket remains one of the most popular—and most copied—fashion staples. Evening gowns tend to have an understated sex appeal and a bit of whimsy, and appear in luxurious fabrics with lots of embellishments. Yet, there is always an undeniable element of the house's founder. "A girl should be two things: classy and fabulous," Coco Chanel once said. Fitting, since that's the absolute embodiment of the label even a century after it was founded.

DESIGNED BY Karl Lagerfeld, 1983 - Present; Yvonne Dudel, 1978 - 1983; Jean Cazaubon, 1978 - 1983; Philippe Guibourge, 1978 - 1983

http://nymag.com/thecut/fashion/designers/chanel/

AN OVERVIEW OF CHANELS CATWALKS, ADVERTISING AND EDITORIAL...

CHANEL CATWALK MOOD BOARD

CHANEL ADVERTSING MOOD BOARD

CHANEL EDITORIAL MOOD BOARD

The 5 P’s – Product, Packaging, Presentation, Promotion and Price Point...

This unit I will be in depth studying Chanel's brand overall and looking at the five P's. This will also include the beauty part of the unit where I will be studying the trends, designers, S/S 16, the influence and also reference my research to my final images. The mood boards I created above are photos by Chanel and each mood board represents what we have to create for our final images. The whole brief is based on creating S/S 16 and creating two looks for a Chanel catwalk, two for advertising which we can base it round a product and two for editorial which can be made into a double page spread for a magazine. I created three mood boards which have given me a basic idea of what the brand Chanel creates for advertising, editorial and on the runway. When I have narrowed my idea down further I will start creating face and hair charts and create mood boards for each shoot and what the overall look and theme will be. 

MAKEUP

FRAGRANCE

SKIN CARE

JEWELLERY

FINE JEWELLERY

WATCHES

FASHION 

COLLECTION

BAGS

SUNGLASSES

ACCESSORIES

SMALL LEATHER GOODS

SHOES

CAMELLIAS

SCARFS 

HATS

GLOVES

http://www.chanel.com/en_GB/

Exploring the Brands

Instead of exploring all 10 brands before choosing one I have decided to narrow it down to my favourite three and explore them slightly so I can choose one for the project and base my final shoots and research around the particular brand. I have decided to do it this way because I'm stuck with what brand to choose and which direction to go in.


Chanel
Coco Chanel; History

So great is Coco Chanel's legacy that fans make pilgrimages to her Paris apartment (although she also lived in the Paris Ritz for 30 years), which is preserved as she left it and endlessly referenced for style - as is every image of her and every tiny thing she ever designed. From her use of monochrome to her oversized 'costume' pearls and cuffs, everything is still sublimely, continuously referenced. As she herself once said: "Fashion fades, only style remains the same."
http://www.vogue.co.uk/person/coco-chanel

During the 1920s, Coco Chanel became the first designer to create loose women's jerseys, traditionally used for men's underwear, creating a relaxed style for women ignoring the stiff corseted look of the time. They soon became very popular with clients, a post-war generation of women for whom the corseted restricted clothing seemed old-fashioned and impractical.

LABEL OVERVIEW

Chanel is one of today’s best known and most highly sought-after fashion brands, and has been one practically since it was founded by Coco (Gabrielle) Chanel in 1909. Her big break hit when she opened a small shop in Paris in 1910 where she sold her hats. And by 1913, after asserting disdain for resort wear, she launched sportswear: Her take was simpler—flannel blazers, jersey sweaters, and women in trousers, all of which were decidedly against twentieth-century culture memes. Chanel was trendsetting before there were trends. Her post–World War I look gained attention, as she brought on modernism in fashion through beaded dresses in the twenties, the infamous little black dress, as well as a two- or thee-piece suit, which is still a signature Chanel look. By 1921 she introduced Chanel No. 5, and was once quoted as saying "A woman who doesn't wear perfume has no future." No. 5 went on to become one of the best-selling fragrances of all time. After a period away from Paris, Chanel returned after the Second World War in the fifties, a time when Christian Dior was touted as Paris's premiere couturier. However, Chanel rose again with the launch of her chain-link belt and quilted leather bags—today with the interlocking C's—reestablishing Chanel as the definition of classy glamour with an edge. Coco passed in 1971, but the brand continued, even launching their first ready-to-wear collection in 1978. Yet without a lead designer to be the face of the brand, the house struggled to maintain its enchanting reputation for luxury. That is, until Karl Lagerfeld joined in 1983 to revive it to its elite status, which he did with added glamour and sexiness. Today, Chanel stands out in just about every category—couture, ready-to-wear, accessories, jewelry, shoes, and fragrances. What began as a no-nonsense approach to fashion, designed to let women be comfortable while looking dignified, has been translated into classic, tailored style, especially in ready-to-wear, where the traditional tweed Chanel suit with a nipped-at-the-waist cardigan jacket remains one of the most popular—and most copied—fashion staples. Evening gowns tend to have an understated sex appeal and a bit of whimsy, and appear in luxurious fabrics with lots of embellishments. Yet, there is always an undeniable element of the house's founder. "A girl should be two things: classy and fabulous," Coco Chanel once said. Fitting, since that's the absolute embodiment of the label even a century after it was founded.

http://nymag.com/thecut/fashion/designers/chanel/

http://www.lifetimetv.co.uk/biography/biography-coco-chanel

CHANEL CATWALK S/S MOOD BOARD

CHANEL ADVERTISING MOODBOARD

CHANEL EDITORIAL MOOD BOARD

I created three different mood board from online images of Chanel which contained editorial, advertising and catwalk looks so I can get an overall feel of the looks and what Chanel produces for shows, magazines and ads. The first mood board I created was based on S/S catwalk make-up and overall looks, I think creating theses mood board have helped give me an idea of the look and what Chanel creates. For S/S the colours tend to be cool or bright colours so I will have to create a theme throughout, the next mood board is for advertising and I took some spreads from magazines and ads for Chanel make-up. This gives me and idea of the make-up, layout, colours, location and themes Chanel have previously used for advertising. My final mood board is editorial which I selected photos of editorial spreads and make-up. Chanel's editorial can range from edgy urban to elegant spreads and the make-up can be quite diverse depending on the theme. For the editorial looks i'm looking to create a double page spread containing two images and writing. I think this had helped me get a visual idea of Chanel and what I would be inspired to create from the brand and how I can adapt it into my own shoots. I chose Chanel as one of my favourites as it a long term classic brand and has so much history and products to explore and there looks vary. Iv'e only ever had one Chanel lipstick and also Chanel No7 perfume, so I don't have too much previous experience on the brand and is known to be quite expensive so if I chose this brand I would be exploring something new. 

Givenchy

Hubert de Givenchy; History

WHO'S WHO

Hubert de Givenchy

• 11 NOVEMBER 2011
 
• Connie Roff

"His are the only clothes in which I am myself. He is far more than a couturier, he is a creator of

Hubert de Givenchy © Rex Features
Picture credit: Rex Features
http://www.vogue.co.uk/spy/biographies
/hubert-de-givenchy-biography

personality," Hubert de Givenchy's muse Audrey Hepburn said of the designer.

Loved by some of the most iconic stars of the 20th Century - from Grace Kelly, Elizabeth Taylor, Jackie Kennedy and Wallis Simpson, to his most famous muse Audrey Hepburn - Givenchy's name and legacy have been synonymous with Parisian chic for more than 50 years. Givenchy sold his label in 1988, and retired seven years later, only to watch his former business go from strength to strength under some of the industry's most exciting designers; from John Galliano, to Alexander McQueen, to Riccardo Tisci. Givenchy, now in his Eighties, is almost entirely absent from the fashion spotlight, only emerging to comment on momentous fashion occasions like the royal wedding.

In 1927, he was born Hubert James Taffin de Givenchy to an aristocratic family in the French city of Beauvais. The family's nobility stemmed from his father's side from the 18th Century, and artistic professions ran through his mother's hereditary line. Having lost his father in 1930, he was raised largely by his mother and maternal grandmother from whom he inherited his passion for fabrics. Inspired, Givenchy left his hometown at the age of 17 for the vibrant opportunities of Paris.

Upon moving to Paris in 1944, Givenchy enrolled at the Ecole des Beaux-Arts. He began his career as an apprentice of Jacques Fath in 1945, and continued to learn the art of the couturier over the following years from Robert Piguet, Lucien Lelong and legendary Italian designer Elsa Schiaparelli.
In 1952, he established his couture house, la Maison Givenchy, launching his debut Separates collection of light floor-length skirts and stunning blouses including the feted Bettina Blouse, named after model of the day Bettina Graziani. Two years later in 1954, Givenchy became the first couturier to present a luxury ready-to-wear line. 

Now in his Eighties, Givenchy - who lives in a country estate Le Jonchet just outside of Paris - has all but removed himself from the fashion world, emerging only occasionally for brief interviews or rare public talks, like the one he gave at the Oxford Union in July 2010. He does occasionally comment on key fashion moments, and earlier this year described Kate Middleton's choice of former Givenchy designer Alexander McQueen's label for her wedding dress as "a lovely thought, a nice tribute" following McQueen's untimely death in February 2010.

http://www.vogue.co.uk/spy/biographies/hubert-de-givenchy-biography

GIVENCHY CATWALK S/S MOOD BOARD

GIVECNHY ADVERTSING MOOD BOARD

GIVENCHY EDITORIAL MOOD BOARD 

Again with Givenchy I created three mood boards which represented the looks for advertising, catwalk and editorial. I think searching the internet and creating mood boards has definitely given me and idea of what the brand creates and its sort of style. This will definitely help with narrowing down the brands to a final one. For some reason Givenchy uses black and white quite often even for previous spring summer looks as Chanel have gone for light pastel colours this year and the previous year it was bold bright colours. Givenchys advertising is quite similar, I realised when searching for the ads the layout of the page and the composition of the model/product is quite similar each time. There looks for editorial and the catwalk make-up is quite diverse and the looks created are really cool and quite different than other brands which I like. I do not have anything Givenchy as the brand is quite expensive so if I chose this brand it would be exploring a whole new area for me. 



MAC
M·A·C was established in Toronto when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada – literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers…then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto. 

The company took the industry by storm, offering a wide range of products that managed to blend street savvy with glamorous style and panache. Behind the counter, the M·A·C approach was notably different. It was the first brand in cosmetic history to invest in the training and education of its staff as well as the customer’s point-of-sale experience. Rather than driving sales through traditional advertising, gifts-with-purchase promotions and heavy sampling, M·A·C relied on the integrity of its carefully formulated product line. Adding to the image was a touch of outrageousness. A company that honored individuality and self-expression above all else, this leaning inevitably brought a brilliant sense of drag and theatre into the sleek M·A·C stores and department store counters.

In 1998 Estée Lauder acquired the remaining shares of the company, and John Demsey was named president of M·A·C. Under his leadership, the link between fashion, beauty and culture has been strengthened, allowing M·A·C to stay on the edge. Mr. Demsey has also spearheaded M·A·C’s participation at prestigious film festivals worldwide and in support of the M·A·C AIDS Fund has also encouraged the sponsorship of pop music concert tours for such Viva Glam spokespeople as Mary J. Blige and Missy Elliott. In addition, he has been instrumental in collaborating with celebrities such as Linda Evangelista, Liza Minnelli, Pamela Anderson, Catherine Deneuve and more, to endorse the M·A·C Viva Glam and Beauty Icon programs. 
http://www.maccosmetics.jobs/mac/our-history.html
--------------------------------------------------------------------------------------------------------------------------

Mac on the other hand is slightly different to brands such as Chanel and Givenchy. MAC hasn't been around along as the other two brands and is only a Make-up brand. Chanel and Givenchy sell other products such as perfume and also garments and accessories which makes the brand larger itself and not just selling make-up. When seeing a runway show by Chanel it would be there garments and in a runway show for MAC it would just be using there makeup products on the models. For me it doesn't effect it too much however if doing a full body editorial you can base the make-up on a MAC look however the garments would be harder to select if choosing to create a full body final image as with Chanel and Givenchy. 

          MAC MAKE-UP CATWALK S/S MOOD BOARD

MAC ADVERTISING MOOD BOARD

MAC EDITORIAL MOOD BOARD

Macs whole discovery was colour and as you can see in there advertisements and editorial shoots colour is there thing. I found it quite hard to find catwalk looks with MAC because other brands catwalk shows use MAC on there models for there look. So potentially for MAC I would be using there make-up and style however for another brand designer. I think I would prefer to create a whole look for one brand, as much as I love MAC and use a lot of its make-up I want to create a whole look using the brands vibe, style, clothing, designer and its complete fashion inspiration. I think for face shots and creating a really different bright coloured look it would be great however I want to find the fashion side of it also and create a complete look for close up shots and full body. Mac also work with a lot of celebrities and creating there own individual line and advertising it such as Miley Cyrus, Rihanna, Sharon Osborne and also Barbie and Maleficent. Mac for advertising is great because they have so many different looks and they create a range of styles and moods for different products and lines. Mac is one of my personal favourite brands and can be affordable for many. 

EDITORIAL VS ADVERTISING VS CATWALK

The three categories can seem very similar however when creating each individual there are multiple different aspects between editorial, advertising and catwalk weather it be the complete look or the final image of how it is presented, displayed and where. For our final piece of this unit we are expected to have six final images which we need two of each category.

Advertising is selling a product or brand. Advertising tends to look cleaner, using simple lighting to really show off the clothing or make up. Editorial sells more of the mood and the situation the clothing would be worn in.

And does this apply to beauty campaigns. Yes, absolutely. MAC has a whole different branding tactic than say Maybelline or Noxema. Or Ponds. They both run ads and they’re both considered advertising beauty but the looks differ greatly. MAC shows red eye make up with a purple tinted lip liner and blue-red lipstick on a punk girl with an edgy light. Ponds? No way. Clean skin, pure light, fresh, young, vibrant. Those are words to describe their ads.

http://www.fashionphotographyblog.com/2009/12/advertising-vs-editorial/

| EDITORIAL |

editorial

adjective

adjective: editorial

1. 1.

   relating to the commissioning or preparing of material for publication.

   "the editorial team"

   • relating to the part of a newspaper or magazine which contains news, information, or comment as opposed to advertising.

     "there are now fewer editorial page" 

   
   

Editorial can be very unique and very out there for the fashion industry. It is known to be projecting a brand however isn't advertising it and can come across very subtle, showing the brands identity and style through imagery and creating its own story. When viewing fashion magazines, editorial always seemed to be a little more edgy, as something advertising tries to open itself up to a wider audience because it's trying to sell a product and appeal to the target audience. In a recent lesson we went through fashion magazines and tried to pick out the difference between editorial and advertising because the difference comes under a very slim line. Editorial can be an image without projecting the brand however can include editorial writing on the side such as a double page spread in a magazine and mention the product in the corner without it being an advertisement. 

Above is an Editorial double page spread which is based on MAC the make-up brand. Without it turning into a advertisement campaign for MAC in the top right corner of the large image it states the brand small and then on the left sided of the spread it had a close up photo of the model and editorial writing around the image. 

Both of these images above are editorial spreads and both contain Dior make-up products however only mentions the product in the left hand corner of the photograph. Dior is not using this spread as a large advertising piece for its own benefit its more for the fashion statement and telling a story through the photograph. 

| ADVERTISING |

advertising

noun

1. the activity or profession of producing advertisements for commercial products or services.

   "her father was in advertising"

Advertising is a completely different side to the industry and concentrates on selling a product or advertising a certain brand. The image tends to be more subtle than editorial as it needs to appeal to a wide audience and attract the target to the billboard/magazine/tv ad. Advertising tends to be more beauty based and will have the brands logo printed large on the spread so people can identify the brand and its look. 

This above is two quite subtle fashion advertising images from V magazine, both images are beauty ones and have the brand below in the white framing. Louis Vuitton's ad is a close up of the face advertising the sunglasses which also has the brand on the frame of the sunglasses and on the lense. Both of these ads are for garment/accessories however make-up/beauty advertisements can be slightly different. 

http://www.fashiongonerogue.com/wp-content/uploads/2014/05/gisele-chanel-les-beiges-makeup-ads-photos1.jpg

This is Chanel's make-up advertisement for the sheer powder and glow fluid on the beautiful Gisele Bundchen. The ad contains a flawless photo of Gisele and then the products pictured on the left and the brand name underneath the products. This is a very good example of a typical make-up advertisement, this image looks about the size of a double page spread in a magazine, so the products are on the left of the page and the model is on the right. 

| CATWALK |

catwalk

noun

1. 1.

   a platform extending into an auditorium, along which models walk to display clothes in fashion shows.
2. 2.

   a narrow walkway or open bridge, especially in an industrial installation.

In fashion, a runway, catwalk or ramp is a narrow, usually flat platform that runs into an auditorium or between sections of an outdoor seating area, used by models to demonstrate clothing and accessories during a fashion show. For two of our final images they have to be two catwalk photos based on my chosen brand and both looks reflecting my chosen brand and the Spring/Summer 2016 trends. Our photos can either be a photo like its on the catwalk or a back stage image of the model. Catwalks make-up can be either very simple and quick if they have a fast pace show or can be very elaborate and have to reflect the brand through make-up, garments and accessories. Either the make-up artist will create one very detailed particular look for each model and they would wear this same look throughout the whole show and throughout garment changes or the look will be created very quick so speed and efficiency is vital in the industry. 

Makeup Artist Pat McGrath on the Story Behind Givenchy’s Extraordinary Face Masks

SEPTEMBER 12, 2015 12:05 AM

by CATHERINE PIERCY

http://www.vogue.com/13334646/givenchy-spring-2016-face-masks-beauty-pat-mcgrath-backstage-models/    

What will Riccardo Tisci do next? This was the question on the minds of the designer’s loyal fashion fans as they settled into their seats along the Hudson River pier at tonight’s Givenchy show—and that growing spirit of anticipation didn’t stop at the neck: On the heels of last season’s darkly romantic Victorian collection, where models’ elaborate facial jewelry culminated in a heart-stoppingly provocative expression of beauty that nearly stole the show, the idea of upping the proverbial ante seemed like a bit of a tall order. And yet leave it to Tisci, always the contrarian, to suddenly flip the script: With the dim of the lights and the clang of a bell, Mariacarla Boscono stepped onto the runway—her hair falling straight over her shoulders and her skin stripped almost bare.

Just a few hours earlier, makeup artist Pat McGrath had foreshadowed the sharp change of pace backstage. “Riccardo wanted a softness, but also a strangeness,” she said of the decision to treat skin with a bit of concealer, a swipe of brown mascara on the upper lashes, and a “grayish brown smolder of shadow around the eye” before bleaching the brows blonde for a supernatural effect. Only two girls—Joan Smalls and Imaan Hammam—were being prepped to wear a trace of color in the form of a vinyl-lacquered deep red lip.

But then what to make of the velvet shrouded area tucked discreetly in the far corner, where makeup assistants were slipping in and out of a hidden room holding trays filled with sparkling embellishments? With a sweep of the curtain, McGrath revealed five more models that had been designated with a special purpose. Each one sat patiently as a team of artists used beads and fabric to construct the elaborate ivory-color face masks that McGrath had dreamed up with Tisci for the occasion over the course of the previous week; still another model was having a series of gold and black graphic metal slivers crafted into a gleaming headpiece that wrapped around her ears.

http://www.vogue.com/13334646/givenchy-spring-2016-face-masks-beauty-pat-mcgrath-backstage-models/

As you can see from above Givenchy's Spring 2016 look was quite extreme and on most of the models each gem and pearl was attached to the face singular and a pattern was created. In this case, one look for the models would run throughout the show and maybe just a change of garments without ruining the look. One of the make-up artists Pat Mcgrath worked on the show creating each individual beautiful look

BEHIND SCENES CHANEL CATWALK

BEHIND SCENES GAULTIER CATWALK

BEHIND SCENES VALENTINO CATWALK

These backstage images are from different designers shows from V magazines which shows the models ready to hit the runway. Our final images can be taken like this or close up to the catwalk make-up. 

http://www.blinklondon.com/wp-content/uploads/2012/11/MAC-COSMETICS-MARY-KATRANTZOU_blog.jpg

The photograph above is of a catwalk model whom is wearing MAC make-up for a show, catwalk make-up can be quite edgy and different and you wouldn't tend to wear this make-up day to day. The looks can varie however the look we create for our catwalk needs to be inspired by the brand and based on S/S 16. Catwalk make-up tends to be very artistic and a theme will run throughout the models.